What:
Digital Influencers Marketing Summit Cebu
Where: SM City Cebu Conference Room AB
When: November 24, 2012, 9:30AM-5PM
Meet your 11 practitioners who will share their experience at the Digital Influencers Marketing Summit Cebu this November 24. Full program at
Digital Influencers Marketing Summit Cebu (November 24, SM City Cebu) - DigitalFilipino: An E-Commerce, Social Media, Technopreneurship Guide to the eFilipino by Janette Toral
Register on the form here:
Digital Influencers Marketing Summit Cebu (November 24, SM City Cebu Conference Room AB) - DigitalFilipino: An E-Commerce, Social Media, Technopreneurship Guide to the eFilipino by Janette Toral
Work with influencers and brand advocates to generate awareness and interest in what you have to offer.
Develop activities and advocacies that will take your brand image to a different level. Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.
The Digital Influencers Marketing Summit Cebu #dim2012 aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.
It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.
(NOTE THAT TOPICS ARE STILL SUBJECT TO CHANGE.)
AGENDA:
8:00 9:00 Registration
9:00 9:45 Bloggers as Influencers and Brand Advocates
(Speaker: Fleire Castro and to be joined by panelists)
With the growth of social media, bloggers have become a force for generating brand awareness, advocacy support, mobilizing help, and rally people online to stop a legislation. Fleire will share her experience and observation on this space. She will also provide tips on how can newbie bloggers build their influence.
9:45 10:15 E-Commerce, Data Privacy, Cybercrime Laws: What Every Digital Influencer Needs to Know
With the E-Commerce Law of 2000, Data Privacy Act of 2012, and Cybercrime Prevention Act of 2012 (currently on TRO), new opportunities and challenges are to be hurdled in the social media. In this session, participants will be brief on what digital influencers need to know about these regulations and the responsibilities that we need to keep in mind.
10:15 11:00 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results
(Speaker: Ruben Licera Jr. and panelists)
Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.
11:00 11:30 Keynote Sponsor Talk (We are currently looking for sponsors.)
11:30 Raffle
12:00 1:00 BREAK
1:00 2:00 The DigitalFilipino StatsReport: Filipino Internet Users as Influencers and Brand Advocates Profile Report 2012 and DigitalFilipino Search Profile Index Digital Influencer Marketing Index
DigitalFilipino is currently doing a face-to-face survey to build-up the profile of the Filipino Internet user. Part of the questions asked is whether they have used the Internet to influence others and gave opinion about brands. Result of the said survey shall be presented here.
The talk will also recognize various personalities using publicly available metrics to gauge influence. Some will also give a talk sharing their influencer experience. Prior to recognition, an initial presentation shall be made about the methodology used to come up with the influencers list without going through public nomination and voting.
2:00 3:00 OPEN MIC: INFLUENCERs PITCH SESSION
We are giving participants the opportunity to give a 3-minute pitch for a project or advocacy that they are into.
3:00 3:45 Building Relationship with Influencers and Brand Advocates
(Speakers / Panel: Elisa Escobar, Azalea Residences and more to be added)
Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, we will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.
3:45 4:30 The Influencer Transformation
From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.
4: 30 Introducing the Digital Influencers Community / RAFFLE
FEE:
Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only.
Those who will sign-up and pay on or before October 31, 2012 only need to pay a fee of five hundred pesos (P500).
It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.
Register on the form here:
Digital Influencers Marketing Summit Cebu (November 24, SM City Cebu Conference Room AB) - DigitalFilipino: An E-Commerce, Social Media, Technopreneurship Guide to the eFilipino by Janette Toral
Digital Influencers Marketing Summit Cebu (November 24, SM City Cebu Conference Room AB)
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