How important for you to say (or text) always the "l love you" to your gf/bf?
Some says that "say it if you feel it and dont if you not feeling it" means this 3words should not be abuse too much (the most heavy, precious and delicate word to a man)...saying it almost everyday/every hour eventually makes its essence and value degrade and abuse that it will now be a obligatory task for you. To say the 3words in special moments will not be so special or overwhelming anymore coz it's now very common word for you (you hear and read it everyday!)
Others say, the 3words should be said as many as you can everyday/everyhour...there's should not be a limit for you on why and how often you said it coz love its a universal feeling and it's the most sweetest and greatest word to man.