Riot Games has officially announced the viewership numbers for their League of Legends Season 3 World Championship Finals event. This year's final match between South Korea's SK Telecom T1 and China's Royal Club took place at a sold out Staples Center.

Over 32 million people tuned into the match via online streaming, and across TV stations in China, Korea, and "other countries." This is in comparison to the 8.2 million fans that viewed last year's Season 2 finals, a number which was also surpassed by a Season 3 peak viewership of over 8.5 million people that included both Online and TV numbers. That peak was nearly 8 times greater than the Season 2 peak of 1.1 million. Riot's Season 3 World Championship Finals event is now the most watched esports event of all time.

"League Of Legends is a huge force," Martin told GameSpot eSports at the time. "Spikes from LoL events on Reddit rival The Super Bowl, Oscars, and even national elections. What's even more amazing is that most people have never heard of it. People also used to dismiss MMA and Nascar and even basketball back in the day. They'll come around."