New tourism slogan: 'It's more fun in the Philippines!'

[colby]

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SOURCE:PHL's new tourism campaign: 'It's more fun in the Philippines' | GMA News Online | The Go-To Site for Filipinos Everywhere

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Remember the previous ones:

[PaYaSo]

nindot ang digitized image on the logo. but they shouldnt have the map colored yellow for it not to be politicized.

[colby]

^^ I didn't notice that.heheheh Maybe same like what's in our flag--the sun, yellow. We know naman what that sun stands for.

I like it this time: simple yet colorful.
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Switzerland: "Switzerland. Get Natural"



Switzerland - Vacation, Holiday, Travel, Meetings

[lestat1116]

Its more Pan in the philippines = bakeshop

[cobraKing]

unsay nka fun sa pinas basin politics makes philippines fun and colorful...heheheheehhe

[flanker]

not really fun if it lacks security.

[Harvie]

Coincidence?

[bad_juju]

mas nindot jud ang WOW Philippines.. pero pde nasad nang "its more fun in the philippines" kaysa "Pilipinas kay ganda"

Corruption! its more fun in the Philippines! hehehe

[bad_juju]

Coincidence?

Ooopss!
-ramon jimenez(DOT Secretary)

[digitalsuperman]

Coincidence?

Swiss slogan exactly the same as PHL's new campaign a 'coincidence'
January 6, 2012 3:08pm
Apparently, it's also more fun in Switzerland, if one believes that country's tourism slogan from 1951.

The slogan was on a Swiss ad found on a web site selling vintage ads, and word began circulating through Twitter just hours after the the Department of Tourism unveiled the slogan for its new international marketing campaign, "It's more fun in the Philippines."

The black and white magazine ad of the Swiss National Tourist Office shows a smiling, leggy Swiss lass in a bikini on a boat underneath the words, "It's more fun in Switzerland!"

Tourism Secretary Ramon Jimenez promptly pronounced it a "coincidence."

"C'mon, you have to give BBDO more credit than that," said Jimenez, referring to the advertising giant that got the contract to conceptualize the campaign. "It's not a manufactured line. It comes from human conversation. It only has power if it's true. It's not the most original line in the world."

Jimenez also expressed dismay that some Filipinos are harping on the uncanny coincidence. "Now is not the time to look for butas (in the campaign)," he said.

The slogan was Twitter's top trending topic in the world soon after Jimenez formally announced Friday morning. - Howie Severino, GMA News