In March, Starbucks will celebrate their 40th anniversary with the launch of a new logo and identity. Howard Schultz says that new logo embraces and respects their identity plus evolves the company to a point that’s more suitable to the future. In this video, the CEO says that the logo at the core the same – the love of the coffee but by putting the Siren outside the original logo it allows the company to move beyond just being a purveyor of coffee.
PSFK Starbucks’ New Logo
Starbucks drops name from iconic logo- MSN Money