Malacañang Changes Tourism Slogan to "Pilipinas Kay Ganda"

[diatabz]

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Starting Monday, ‘Pilipinas Kay Ganda’ will greet tourists

Starting Monday, the Philippines will adopt “Pilipinas kay Ganda" as its new slogan in what Malacañang described as a bid to "reinvigorate" the country's tourism campaign.

President Benigno Aquino III said the new slogan to be launched Nov. 15 will replace the existing slogan "WOW Philippines".

The slogan aims to "reinvigorate our country’s tourism campaign and double tourist arrivals within the next three years," said a Malacañang statement posted Saturday night on the Presidential Communications Operations Office website.

Aquino, who is now in Japan for the Asia-Pacific Economic Cooperation summit, said the government will also train tourist police and guides to ensure the safety of local and foreign tourists alike.

Earlier this month, the Department of Tourism (DOT) said it would allocate P100 million for new media promotions, including a new website, to reach its goal of doubling tourist arrivals. (See: Govt to beef up RP tourism using new media — DOT)

Philippine tourism suffered a blow last Aug. 23 when retired police officer Rolando Mendoza took hostage a busful of Hong Kong tourists in Manila.

Mendoza was killed along with eight tourists, prompting Hong Kong to issue a "black" alert discouraging travel to the Philippines.

[Source]

If it ain't broke, why fix it?

[KE-25]

Hmmmm.... hmmmm... thinking ... don't know if its just me but doesn't seem to hit me in a big way

[Motownkid]

Unsa-on pag sabot sa mga turista & potential visitors anang "KAY GANDA?"

The slogan aims to "reinvigorate our country’s tourism campaign and double tourist arrivals within the next three years," said a Malacañang statement posted Saturday night on the Presidential Communications Operations Office website.

Uhmmm, how?

*scratches head*

[diatabz]

Hmmmm.... hmmmm... thinking ... don't know if its just me but doesn't seem to hit me in a big way

No it's not just you. If the new campaign is targeted at an international audience, then the slogan fails. Hard. Changing Wow Philippines is just as bad as changing Malaysia, Truly Asia. If they're going to change it, the least the DOT could do is pick a slogan that doesn't remind you of a tacky gay pageant.

[colby]

I love--WOW!! short but bongga!!

"Pilipinas Kay Ganda" sounds like a Game Show...

[Motownkid]

"If it ain't broke, why fix it?"

Exactly my point.

Facepalm at Malacañang on this.

[AntitaniC]

how can we invite tourists if they don't know the meaning of the slogan? lol failed...



kani palang dapat eh improve ooh.... maau pah...

if they see that our security is serious...... No need to invite tourists...

[BIGDANE]

No it's not just you. If the new campaign is targeted at an international audience, then the slogan fails. Hard. Changing Wow Philippines is just as bad as changing Malaysia, Truly Asia. If they're going to change it, the least the DOT could do is pick a slogan that doesn't remind you of a tacky gay pageant.

Exactly...the new slogan is so gay to hear...its just kind a the same though...They keep it on changin it and they dont even know...i would still for WOW Philippines coz mostly of the tourist when theyre here they can't explain the experience of being in the Philippines..

[BIGDANE]

I love--WOW!! short but bongga!!

"Pilipinas Kay Ganda" sounds like a Game Show...

yeah right...hehehe...its kind a funny too...i wonder and doubt why they come up to that kind of slogan or the words that they used...

[Jantehshiznit]

should have been ENGLISH.