Sao Paulo is home to more than 6,000 pizza parlors that, in all, churn out close to a million pies a day, according to the local association of pizzerias.
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"We're talking about mountains of pizza," said Vinicius Casella Abramides, who manages Pizzarias Braz, one of the most popular upscale pizza parlor chains in the city.
"Sao Paulo and pizza go hand in hand."
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Braz normally seats 400 to 600 people every Sunday night at each of its four outlets, serving up as many as 800 pizzas out of old-fashioned wood burning stoves. It also typically fires up over 1,000 more for home delivery, making Sunday the busiest day of the week.
Going out to pizza has become such a ritual in Sao Paulo that it has even worked its way into the Brazilian lexicon. When politicians charged with corruption escape prosecution, Brazilians say the investigation "ended in pizza," which conjures up images of the accused celebrating over a pizza.
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Hungry for tradition in Sao Paulo? Try the pizza | Reuters
Today, according to the Joint Association of Sao Paulo Pizzerias, there are approximately 7.2 thousand recognized pizzerias in Sao Paulo, with another 1.5 thousand unofficial restaurants, bringing the total to almost 9 thousand pizzerias in the Sao Paulo area. I am not a math whiz, but I looked up the land size of the Sao Paulo Metropolitan area, which in miles is approximately 3,067 square miles. I divided that number by 9,000 pizzerias, and got an answer indicating that you can find a pizzeria in Sao Paulo on just about every street corner. It is said that over a million and a half pizzas are consumed in Sao Paulo every day, and that the pizza industry pulls in over $4 billion dollars annually. That's a lot of pizza.
Now that we've pretty much established why Sao Paulo is considered the Pizza Capital of the World, perhaps you would like to know what ingredients are used to make this some of the best pizza you will ever have in your life.
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Why is Sao Paulo, Brazil considered the pizza capitol of the world? - by Patti Beckert - Helium
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Larger and wider than what Calda could offer.
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The city of Sao Paolo