He’s just a kid, after all.
Presidential candidate Benigno “Noynoy” Aquino III simply laughed off his nephew Baby James Yap’s accidental “Villar” reference during one of his campaign events.
The consistent leader at the polls said in an interview on “24 Oras” last April 7 that Bimby is just two years old and is as impressionable as adults on the repeated airing of Manny Villar’s TV advertisements.
“Kung tayong mas matatanda eh nakukulitan na rin pag pinapaulit nang pinapaulit. [Tiyak] kung minsan nagno-naughty ‘yong bata,” said the yellow-clad candidate.
Aquino also said that his youngest sister Kris had already apologized to him on the much talked-about incident.
Meanwhile, Aquino’s strongest contender, Villar, feels “honored” to have been mentioned by the youngest son of the Queen of All Media.
“Isang malaking karangalan sa’kin na magustuhan ng mga bata. Alam mo naman ang mga bata, ‘yan ang mga pinaka-honest,” the Team Orange front-runner enthused in a separate interview.
And for Bimby’s “free endorsement,” he will be rewarded. Villar is said to be giving the tot a present: A Technomarine watch with yellow, orange, and green bracelets.
Kris refused to comment, however, on another presidential bet JC delos Reyes’ remark that she shouldn’t use her son in campaigns.
Manny Villar, a copycat?
Meanwhile, Villar's most recent TV ad, “Scroll” is accused of copying a political ad titled “The Truth” used in 2007 by Argentine presidential candidate Lopez Murphy, said another report from “24 Oras.”
Both ads made use of the same visual treatment wherein a scrolling text about the loss of hope in the country shifts into a message that champions a hopeful future ahead when reversed.
TBWA/Philippines, the ad agency that created the spot for Villar, admitted in a statement that the TV ad was indeed based from the Cannes Lions-winning Argentine ad, which was created by TBWA/Argentina.
"The fact is, many ideas of the local agency have been adapted in many countries in our network, the most recent of which is the work it had done for Absolut vodka. That's how powerful ideas become even more powerful," read the statement.
Villar was also made aware that the concept was an adaptation from the beginning, the agency added.
For his part, Villar maintained that it’s all about the message.
“Hindi naman ako nakikipaglaban sa contest ng originality. Ang mensahe lamang ang aking tinitingnan. At sa’kin ang mensahe [ko] naman ay original,” he said.