WESTERN Wats, the leading provider of survey research data collection services in the United States, will be inaugurating its 7th contact center showroom Wednesday at the 4th floor of the NCCC Mall of Davao.

Derek Rice, facility director of the Western Wats Davao, said the reason that the Western Wats management decided to put up a contact center in Davao is because of the city's untapped human resources and talents.

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"We know that untapped talents here can really be very valuable assets to our ever-growing family," Rice said.

Western Wats Davao will employ close to 500 people this year with an additional increase of 1,000 employees next year.

"We look forward to give them the opportunity for career growth and to aid them in developing their skills which can help make them better individuals," Rice said.

Western Wats was established in Orem, Utah in 1987 and started operations with only a few dialing stations.

From its humble beginnings, it expanded its operations and now has 17 contact centers all over North America and the Philippines (its Davao showroom being the latest addition to its growing family) due to the large demand for accurate data collection in the market today.

Rice said accurate data collection can help companies create better business plans and help them determine how to launch a new product or service, or how to fine tune their existing products and services. (JGRS)