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GCash Promotes Safe and Secure Transactions During Dinagyang and Sinulog Festivals
January is a lively month in the Philippines, marked by vibrant cultural celebrations that unite communities. This year, GCash took an active role in two of the country's biggest festivals: Dinagyang and... read more
MILO® Active Pilipinas is a nationwide campaign to energize and inspire Filipino families to lead an active lifestyle. Under this campaign are various on-ground and online sports programs, such as the National MILO® Marathon, MILO® Sports Clinics, and MILO® Barangay Liga, encouraging learners to participate in sports and enhance their physical literacy. DepEd, the Philippine Sports Commission (PSC), the Philippine Olympic Committee (POC), and local government units strongly support many of these programs.
At a high-energy sports day held at Mandaue City Central School, more than 4,000 students, parents, teachers and representatives from key sports stakeholders came together to experience the excitement of MILO® Active Pilipinas through sports clinics, sports demonstrations, and meet and greet with MILO® ambassadors such as six-time MILO® Marathon Queen and homegrown talent Mary Joy Tabal and Southeast Asian Games Gold Medalist and MILO® Sports Clinics graduate Jamie Lim.*
The event also highlighted the strong partnership between MILO® and its partners from DepEd, PSC, and POC, with key figures in attendance, including DepEd Regional Director VII Dr. Salustiano Jimenez, School Division Office Mandaue Superintendent Dr. Bianito Dagatan, DepEd Bureau of Learner Support Services Director IV Dr. Miguel Angelo Mantaring, Palarong Pambansa Secretariat Marivic Tolitol, DepEd External Partnership Services Project Manager III Davedinah Cometa, PSC Commissioner Edward Hayco, and POC Marketing Head Nikko Huelgas.
“MILO® believes that sport is a great teacher. We recognize that accelerating sports participation among Filipino school children is important to raising a nation of champions,” said Veronica Cruz, SVP and Business Executive Officer, Beverages & Confectionery, Nestlé Philippines. “Together with our long-standing partners, we aim to foster a community of active kids and equip them with the values such as grit, discipline, and teamwork to succeed in sports and life.”
With the support of DepEd, MILO® aims to bring sports clinics, grassroots programs, and inclusive activities closer to more communities, aligned with the DepEd “Sports for All” policy, which targets to make physical fitness and sports accessible to all, regardless of age, gender, talent, and capabilities, in all organized sports competitions. MILO® will support DepEd's mandate to organize sports clubs and is committed to remaining its partner in the Palarong Pambansa.
“Every child deserves the opportunity to run, play, and thrive through structured school sports programs, inclusive policies, and strong partnerships,” said Dr. Miguel Angelo S. Mantaring, Director VI of the Bureau of Learner Support Services of the Department of Education. “That is why we are incredibly grateful to our partners from MILO for their years of continuous advocacy in expanding sports to every learner. We share the value of commitment to championing an active and healthy nation. And together, we are making a large impact and a difference in the lives of the Filipinos.”
By 2025, MILO intends to reach three million Filipino children to show the benefits of sports and an active lifestyle by expanding the scale of its programs. The National MILO® Marathon will grow to 25 legs, tapping more provinces and cities nationwide to participate in the country’s longest-running footrace. The MILO® Sports Clinics will grow from 800 to over 1,000 clinics to offer access to various sports disciplines and skilled coaches. The number of MILO® Barangay Ligas will increase to 400 nationwide, fostering camaraderie, teamwork, and community spirit among kids at the grassroots level.
In addition to scaling up existing programs, MILO® will introduce exciting new initiatives that tackle real challenges while celebrating the power of sports. MILO® Safe Swim, in partnership with the Philippine Red Cross, will be rolled out to more areas in the country to help address the critical issue of drowning among Filipino children. This life-saving program is designed to teach water safety and swimming skills while giving kids the confidence to enjoy water activities. MILO® will continue to recognize and celebrate exceptional Filipinos who embody these values in their careers and communities through the Champions in Life initiative. The search for more MILO® Champions in Life in regional areas aims to inspire a new generation to see how the lessons from sports can lead to greatness in any field.
Beyond promoting an active lifestyle, MILO® remains committed to advocating for nutrition and wellness through its beloved drink, expertly formulated with the right balance of milk and energy-giving nutrients that kids need to stay active.*
“By expanding the scale and reach of sports programs across more provinces, particularly in Visayas and Mindanao, MILO gives Filipino children – even those in remote or far-flung areas – the opportunity to participate, grow, and dream big,” said Carlo Sampan, Head of Sports, MILO Philippines. “MILO remains steadfast in its mission to make sports accessible, inclusive, and impactful. Whether through the National MILO Marathon, our sports clinics, or initiatives like Safe Swim and Champions in Life, we empower Filipino children to dream bigger, aim higher, and achieve more.”
