Cut & Style 2024
Every year, Islands Souvenirs loves to kick off the new year by celebrating Cebuano's personalities, history, culture, and creativity through wearable merchandise and this year's theme, Sinulog Carnival: Life of the Party!
Over the years, our institutionalized Cut & Style campaign has cemented itself as a staple Sinulog activity for locals and tourists alike. It has always been an exciting challenge for us to continue to innovate and elevate the island's souvenir Sinulog experience by giving Sinulog-goers an avenue to express not only the spirit of the festival but also their style.
This year, we've taken a more consumer-centric approach by adding to our personalization services, especially now that trends and consumer behavior have evolved. While our Cut & Style t-shirts continue to be our bread & butter, we're ecstatic to announce an extensive expansion in our personalized merchandise for the first time since Cut & Style's inception.
So what's new this year?
1. Cut & Style Pet Merchandise - Now that malls have become more pet-friendly, customers can bring their dogs and cats to our pop-ups and create festival outfits.
2. Stickeez - our newest addition of "embellishments" in the form of direct-to-fabric decals, patches, button pins, and the option to place your name to make your shirts and tote bags even more personal
3. DIY tote bags - starting with a blank canvas, customers are given the creative freedom to design their tote bags from the print down to their name, resulting in endless possibilities.
4. Customizable headdresses - Made especially for those who want to complete their Sinulog outfit head to toe. Starting from a pre-cut foam base, customers can add a variety of embellishments, from tassels to ribbons and gems.
Lastly, we have partnered with Haru Studios in all our pop-up activations as the final stop in the Cut & Style journey. Having a self-shoot studio encourages even more self-expression, making our customers truly the forefront faces of our brand.
Find us in 19 locations this year throughout the city:
1. Ayala Center Cebu
2. SM City Cebu
3. SM Seaside City Cebu
4. Islands Sinulog Square (Magellan's St.)
5. Metro Gaisano Ayala
6. Metro Gaisano Colon
7. Gaisano Mall of Cebu - Store
8. Waterfront Cebu City Hotel & Casino
9. CPA Pier 1 Passenger Terminal
10. Mactan Cebu International Airport T1 (Northwing Check-in)
11. Mactan Cebu International Airport T1 (South Wing Pre-departure)
12. Mactan Cebu International Airport T2 (Departure Check-in)
1. Cut & Style Studio - Ayala Center Cebu Oh! Georg 2. Cut & Style Studio - SM City Cebu Main Mall Atrium 3. Cut & Style Studio - SM Seaside City Cebu City Wing 4. SM Seaside City Cebu Mountain Wing
5. Robinsons Place Fuente Mall Lobby
6. Baseline
7. Il Corso North Wing