From its beginning in 1986, Nespresso's goal to bring the highest quality coffee and the richest aromas in all varieties, has redefined and revolutionized the way millions of people enjoy their espresso coffee and shaped the global coffee culture. At a touch of a button, Nespresso machines, with their innovative technology and sleek design, deliver exceptional coffee cup after cup.
With the increasing influence of coffee culture in the region, Nespresso arrives in Ayala Center Cebu to elevate brews for coffee lovers who seek premium, high-quality taste.
The new Nespresso retail environment surrounds guests in an immersive coffee experience allowing for deeper learning and coffee exploration. Throughout the Boutique, visitors will experience elements that reflect Nespresso's deep commitment to sustainability and adherence to a circular economy – one that is restorative by nature and works to minimize waste through careful design.
Mr. Patrick Pesengco, Managing Director of Novateur Coffee Concepts, says, "We're very much delighted to have a presence in Cebu finally. Through our 1st Nespresso Boutique in Ayala Center Cebu, to serve and reach our Club Members in the Southern part of the country. We believe this newly opened Boutique will give our customers the full sensory experience of discovering new coffees and the stories behind each capsule, shopping for their favorite blend, and introducing their friends and family to the Nespresso lifestyle. In addition, through our Boutique, we like to involve our customers by providing opportunities for a deeper appreciation for all things coffee. And that includes recycling used Nespresso aluminum capsules to further Nespresso's efforts on sustainability."
It is a truly elevated experience bringing together those who love coffee and the Nespresso community. Get a firsthand experience of premium brews and discover the stories, heritage, and spirit of creativity behind every cup.
A new immersive Boutique awaits
Nespresso provides its customers with not only the most luxurious coffee but also an immersive coffee experience through its beautifully crafted space.
The Boutique boasts local furniture designed by Kenneth Cobonpue - a Filipino industrial designer known for his unique designs integrating natural materials through innovative handmade production processes.
YODA CHAIR
Taking inspiration from blades of grass, the Yoda Chair is one of Cobonpue's iconic designs made of high-quality rattan reeds and manufactured in Cebu.
LITTLE PEOPLE SCREEN
Hundreds of individual figurines embody the playful nature of the Little People. Salago fiber (a shrub with tough bark used to produce high-quality paper products) is applied by hand to add volume and body to a sculptural composition of steel. The result is dramatic and meaningful, showing what happens when people unite and work together.
DIWA LAMP
Inspired by the bulul, the traditional Filipino wooden deity that guarded the rice crops, the figures in the lamp stand watch over the eternal light meant to promote healing and ensure bountiful life.
Continuing the immersive experience is a window-to-farm feature that gives a virtual view of coffee farms, intending to bring customers closer to the natural origin of the coffee, and a greenery wall that symbolizes the local coffee plantations where the coffee beans are sustainably sourced. There will also be an Atelier table where a coffee specialist will demonstrate their expertise by answering all Nespresso coffee-related questions. For example, explaining the specifics of Nespresso's coffee selections and recommendations to help guests find the perfect coffee that suits their unique palate.
"It is in a Nespresso Boutique just like the one in Ayala Center Cebu that you can truly experience what makes Nespresso unique: our sustainable quality, innovative spirit, and exceptional coffee quality. I take this opportunity to thank our partner and exclusive distributor in the Philippines, Novateur Coffee Concepts, for their great commitment in growing Nespresso in the Philippines," shares Mr. Fabio de Gregorio, Nespresso South East Asia Regional Business Development Manager.
Sustainable steps towards a brighter tomorrow
The new concept demonstrates this commitment with elements such as table-tops made from used coffee grounds from the Nespresso factory in Switzerland and wood that has been 100% sourced from reforestation programs.
The brand further solidifies its commitment to sustainable business practices by incorporating a recycling corner at the Boutique, encouraging patrons to drop off their used Nespresso aluminum capsules at the store to be repurposed later into everyday household items.
Immerse yourself in a world of good coffee, art, culture, and sustainability when you visit Nespresso Ayala Center Cebu, located at Level 1, Ayala Center Cebu, from 10 AM to 9 PM. Follow @nespresso.ph on Instagram and @nespresso.phl on Facebook for updates, or visit www.nespresso.ph.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for the highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving the livelihoods of farmers and their communities.
Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2022, it operates a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website www.nestle-nespresso.com.
Sections
Recent Articles
