• Safeguard teaches children to combat germs


      More Filipino children are now learning that the power over disease-causing germs is in their hands.


      Following the Luzon success of Safeguard Linis Lusog Superkid School Caravan, Procter & Gamble (P&G) Philippines through Safeguard is reaching out to more communities nationwide as it takes the program to Visayas and Mindanao. The program, which kicked off in 2016, is a health and sanitation program that aims to teach good hygiene habits to school children and mothers.Since the program started, the knowledge of proper hygiene with Safeguard has been passed on to 1,673 schools, 611,310 students, and 207,992 moms and counting.


      The white patches are germs that are seen with the help of the blue light.

      The practice of proper handwashing is a critical part in aiding absenteeism. The American Chamber Foundation Philippines, Inc. (AmCham Foundation)observed that absences caused by common illnesses decreased by 66% a month after sinks and Safeguard soaps were provided and the LinisLusogCaravan was held in Timoteo Paez Elementary School in Pasay.

      Just before 2017 ends, Safeguard is going to Mabolo Elementary School in Cebu City and Marigondon Elementary School in Lapu-Lapu City, Cebu to teach young Cebuanos and their parents how to maintain good hygiene through proper handwashing habits.

      A breakthrough study commissioned by Safeguard, the Philippine Handwashing Index found that 66% of Filipinos have noticed or witnessed children not washing their hands after using the toilet. Up to 40% don’t wash their hands before touching young children. Before feeding kids, 40% washed their hands with water only, which is not enough to kill germs.

      To address this, the Safeguard Linis Lusog Superkid School Caravan includes the donation of soap, as well as cleaning aids, educational materials and hundreds of hygiene kits.

      All of Safeguard’s strategic efforts to spread hygiene awareness and teach proper handwashing habits, including the LinisLusog Caravan, only show how much the brand remains true to its commitment as the Philippines' number 1 family skin germ protection soap trusted by many health experts.
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