Miniso is a Japan-based designer brand. It is co-founded by the Japanese designer Miyake Jyunya and the young Chinese Entrepreneur Jacky Ye (Ye Guofu) in 2013. Miyaki Jynya also serves as the chief designer.
Established in Japan, Miniso has been exploring the international market. Within 4 years, it has opened more than 2100 stores around the world.
Miniso brings to customers high-quality products, competitive price, and creative designs.
Love Life, Miniso
The brand philosophy of Miniso emphasises on pursuing a simple & natural life. It strives to design and manufacture good quality products at affordable prices. It lives up to its core brand value: quality, idea, and low price.
Miniso enriches peoples’ lives with a wide range of products. Such as health & beauty, electronic products (digital accessories), seasonal products, creative homeware, life department, bags, food & drinks, sports, stylistic gifts, jewelry, and boutique package decoration.
It dedicates itself to providing customers with quality, creative, and low-price products. Miniso always persists in selecting fine materials from all over the world. Over 80% of the brand’s product designs originate from Japan Korea, Singapore, Malaysia, China, and other countries.
Miniso has reached strategic cooperation agreements with more than 50 countries. This includes the United States, Canada, Russia, Singapore, Brazil, Saudi Arabia, the United Arab Emirates, Turkey, South Africa, Korea, Malaysia, Thailand, and the Philippines.
Mini Depato Corp., headed by President Michael Hong, has opened thirty six (36) stores in the country. Robinsons Place Manila is the first outlet in June 2016. And more in the years to come.
Miniso explores the relationship between the Earth’s environment and human civilization. The brand ensures that its products and materials are healthy and safe without harming the environment.
Miniso cooperates with global environmental protection organisations. It aims to provide a variety of natural and environmental friendly products to consumers.
Shopping at Miniso has been a brand new lifestyle around the world. Miniso is known for simple and budget friendly products with undeniable Japanese durability.
Miniso in Cebu is located at Level 2 of SM City Cebu.
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