It is the latest in a series of accolades received by Convergys GABOH this year. The PANAta Awards credits organizations that effectively use the power of communication to build business and to further enhance the advocacy of the Philippine Association of National Advertisers (PANA): “Beyond Truth in Advertising”. GABOH 2 earned a Bronze Award in the Advocacy Marketing Integrated Program category, which gives merit to communications initiatives that promote a cause for the good of a community.
Convergys Brand Marketing team (L-R) Senior ManagerJan Alfred Sanchez, Associate Copywriter Jan Keanu Plantilla, Supervisor AJ Avańez, and Multi-Media Designer Darwin Cabiera at the 2017 PANAta Marketing Effectiveness Award.
Doubling the accomplishments of the previous year, the employee-driven GABOH Year 2 generated more than 33,000 backpacks filled with books and school supplies worth Php 18 Million. This was achieved through salary pledges and donations within a 3-month campaign period. The bags were distributed to elementary pupils in 36 public schools and communities nationwide, many of which are established beneficiaries of Convergys sites across Luzon, Visayas and Mindanao. Employees also conducted book storytelling sessions. Over 10,000 volunteer hours were spent in the implementation.
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