British technology company Dyson launches in Cebu

‘Design is only truly beautiful when it works properly. People don’t want something that just looks good, it’s got to do a good job and it has to be simple to use.' - James Dyson


Dyson, British technology company launched in Cebu recently. Combining inventive engineering with brave design to make machines that work better, Cebuanos will now be able to lay their hands on the best home technology.

For James Dyson, frustration proved the mother of invention; in 1979, when James bought the then top of the range vacuum cleaners, he became frustrated with how it instantly clogged and began to lose suction. The engineer’s instinct kicked in. He ripped open the bag and noticed a layer of dust inside, clogging the pores. A fundamental flaw with vacuum technology undetected and unchallenged for almost 100 years. James became determined to develop a better vacuum cleaner that worked properly.

An unconventional idea that proved the right place to start; from one inventor, the Dyson ranks have swelled to 6,000 people. And Dyson is now more than just vacuum cleaners. We’ve created our own motor, engineered cordless machines and introduced bladeless fans. Dyson machines are available in 75 countries worldwide. Dyson remain market-leaders in the UK, and also in the US, Canada, Australia, New Zealand, Western Europe, Japan, Taiwan, Hong Kong and Singapore. Now Dyson are set to launch in Cebu, the Philippines.

‘We know there’s a real appetite for technology across the Philippines’ says James Dyson,’ smaller, high performance machines are the future. And we have seen that people appreciate the problem solving nature of Dyson technology. We’re taking things one step at a time, we started in Manila and are now launching in the Cebu.’


Machines among the line-up include:

Dyson DC74 or Dyson Fluffy, as it is affectionately known – the vacuum cleaner which is engineered to tackle and remove 98 percent of dust and debris on hard floors without leaving a scratch behind. Sitting at the core of Dyson Fluffy is the Dyson digital motor V6. Spinning at 110,000RPM – five times faster than a Formula 1 car engine – the Dyson digital motor V6, gives this vacuum cleaner the most powerful suction of any cordless vacuum. Suction starts strong and stays consistent due to the fade-free nickel manganese cobalt battery technology and patented cyclone technology, offering twenty minutes of constant suction. Combined with Dyson’s patented 2 Tier Radial™ cyclone technology – which flings dust out of the air and into the bin, separating out even microscopic particles – Dyson Fluffy offers the power of a full-size vacuum cleaner.

Dyson Cool. Six years ago, inventor James Dyson bid farewell to the blade by inventing the world’s first bladeless fan. Previously, fans relied on the spinning blades to cool, but blades chop the air before it hits you. Dyson’s Air Multiplier™ technology accelerates air through an annular aperture to create a jet of air, which passes over an airfoil-shaped ramp. What you get is a smooth, high-velocity airflow, less the unsightly blades which can pose a risk to curious young children.

Kenneth Cobonpue - globally renowned, multi-awarded furniture designer whose roster of clientele includes Brad Pitt and royalty—is impressed. He refers to Dyson Cool fans as “marvels of form and function.” Says Cobonpue: “Dyson has done what is perhaps the most difficult things for engineers to do: to improve a reliable design that has worked for decades.”

Dyson Ltd is a British technology company that designs and manufactures vacuum cleaners, hand dryers, bladeless fans, and heaters. In Cebu, Dyson is available at the 3rd level of Rustan’s Department Store in Ayala Center Cebu. For more information, please contact (02) 727-4092 loc.123 or visit facebook.com/DysonPH and www.dyson.ph.