Internal Bra System, a breast-lift operation pioneered by South African plastic surgeons.
In a traditional breast-lift or reduction, the newly-formed breast is held up by skin alone. About three years after the operation, the scars begin to stretch and the breasts start to sag.
But the new technique provides permanent built-in support and experts predict it could revolutionise the way breast reductions and lifts are performed in the UK.
The new system uses a mesh-like material called Breform, similar to that used in hernia operations for 40 years, to support the new shape, taking the strain off the scars and skin.