Updated May 20, 2011
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SineBuano is both a partnership and membership organization set-up to promote independent filmmaking in Cebu and the central Visayan region purposely to enable the revival of the Cebuano/Visayan film industry.
Despite its demise in the mid 1950s, albeit with sporadic outbursts until mid 1970s, the Cebuano/Visayan films remain one of the most articulate regional film in the Philippines. Not only it brought home prestigious awards from international film competitions like the Asian Film Festival; it also offered Manila, the Philippines’ film capital, star-studded performers, such as Gloria Sevilla and Mat Ranillo, at a time when Manila was sorely lacking of that big screen attraction.
The death of the Cebuano/Visayan films was not because it failed to carve a following of its own because the fact remains that the entire Visayas and Visayan-speaking Mindanao are still awaiting for the next Cebuano/Visayan movie to come. What needs to be rebuilt, if Cebuano/Visayan films must continue to be sustainable the next time it hit the screens in southern Philippines, is the re-orientation of the business of filmmaking with which it was producing films in the past.
In the past, Cebuano and Visayan film producers were looking at film production as a way of re-asserting their presence in the overcrowded social spaces available. When the cost of production ballooned --- when cinema became the standard fare of entertainment in populous nations like India --- the local producers at that time thought it was no longer affordable to maintain their social status via film production. And, thus, the Cebuano/Visayan films started to fade away from the temporary limelight. Add to this the fact that Cebuano/Visayan films became a victim of its own star system; when the stars at that time relocated to the film capital of the Philippines, the regional Cebuano/Visayan film industry was left in a vaccum, too unable to sustain the star status with which it adorned itself at the beginning.
SineBuano believes it can help in the resuscitation of the Cebuano/Visayan film industry by way of re-crafting both the methods of production and the business plan that must go with it. If it chooses to embrace independent filmmaking in introducing this revival effort, it is only because it also believes that it must first fertilize its membership and the larger public with what its members can realistically do at this point in time. With the current accessibility of digital tools in filmmaking and matched with the interest of some in the art of filmmaking, SineBuano opts for now to entice the interest of the larger public to support Cebuano/Visayan filmmaking efforts. Then and only then can it proceed to venture into the business of Cebuano/Visayan film industry.
Independent filmmaking is a fertile ground to start this revival process. Not only it is not beholden to the entertainment standards of mainstream cinema; it is also more venturesome in its selection of stories to tell and in the manner with which it will tell those stories. It is, therefore, taken as a matter of choice that independent fimmaking offers a lot more space in exploring the artiness with which Cebuano/Visayans want to tell stories close to their hearts and in a manner unique to their region.
For inquiries you may get in touch with us here or better yet, please send us an email through:
sinebuano@yahoo.com