Malacañang Changes Tourism Slogan to "Pilipinas Kay Ganda"

[icysunitz]

---

matud pa ni zubiri: "somebody must have been drinking on the job" --- commenting on the lousy slogan..sakto sya, mga hubog man guro sila when they thought about it.. wala jud impact!

[Motownkid]

Less than 24 hours after “Pilipinas kay Ganda” was previewed (it was not yet the launching, Tourism Secretary Alberto Lim stressed) the accompanying site - www.beautifulpilipinas.com -was taken down because they found out that there’s an existing porn website also using the key words “beautifulpilipinas.”

Why they didn’t find this out before the preview defies common sense.

Not so beautiful ?Pilipinas kay Ganda? - GMANews.TV - Ellen Tordesillas

Welcome aboard the failboat!

[charmedlexa]

wala naman untay word makalupig anang WOW ilisan pa jud booooooooooooo... kaLata ba oi..

protesta ta nah! lolz

[Paragus]

unsa mani oi porn inspired slogan siguro ni. proud pa sila na 4 months daw in the making.ako may nag guol sa ilaha.

[cobraKing]

basin pilipinas game ka na ba? ang sunod ani..na unsa nman tawn ni oi.."Pilipinas kay Ganda" hala ipa basa kuno ni sa mga langyaw na tourista ug mka sabot ba cla ani?

[sharkey360]

Let this embarrassment and perceived failure inspire the DOT to improve a lot next time around.

It's so sad that this particular palpak of theirs wasted a lot of taxpayers' money.

[colby]

DOT: 'Pilipinas Kay Ganda' only a concept


MANILA, Philippines - The Department of Tourism (DOT) said Wednesday that its new "Pilipinas kay Ganda" slogan is only a concept and it is not yet final.

Consultations have yet to be done before a decision is made if it will be used, DOT Secretary Alberto Lim said. He added that the slogan was presented on Monday as a soft launch for the DOT to see how the public would react to the new brand.

Lim explained that it can be changed anytime if a better slogan comes up. He said he expected criticisms after the concept was made known to the public. The DOT has taken down the website featuring the new slogan after finding out that a porn site uses the same keywords.

"We are open to suggestions. We are waiting for a better idea na kailangan ma-capture yun essence na what makes the Philippines a good and attractive tourist destination," Lim said. He also defended the DOT’s decision to change the branding from “WOW Philippines,” as this has reportedly lost momentum after it was not used extensively by the Arroyo administration.

"We need to launch a new brand, kasabay ng bagong administrasyon. It is important to create a new buzz," Lim said. Lim does not believe that using the Filipino language for the brand name would make it difficult for foreigners to understand the theme.

He said since the language is Filipino, it would be more interesting for foreigners to take a second look because they would be curious as to what it means. A translation will be placed under the brand, he added.
"They will be interested kasi may foreign sounding word, what are they trying to tell me?" Lim said.

Tourism officials have been thinking of a new slogan since July and they came up with "Pilipinas Gay Ganda," saying "Kay Ganda" is the best adjective that can be used to describe how beautiful the Philippines is.
Lim admitted, however, that using the Filipino language is risky especially at a time when most countries are using the English language to make ideas easier to understand.

"It is risky but I'd rather take the risk if we want to get ahead. We need an edge dahil maliit lang ang budget natin compared to other countries like Thailand and Malaysia." Lim said.

The DOT will still consult with focus groups to see how foreigners would react to the new brand name. Their opinion, he said, has more weight than what other Filipinos think because they are the target market.
He added, however, critics’ opinion will also be considered.
It may take a month or two before the tourism department decides whether it will go with the new branding or change it anew.

On the other hand, ordinary Filipinos have different opinions on the new branding. Some are in favor, saying it might help attract more tourists.
Others do not agree, as they consider "WOW Philippines" as easier to understand for both foreigners and locals.
_____________________
source: ABS-CBNNEWS

[sharkey360]

DOT: 'Pilipinas Kay Ganda' only a concept


MANILA, Philippines - The Department of Tourism (DOT) said Wednesday that its new "Pilipinas kay Ganda" slogan is only a concept and it is not yet final.

Consultations have yet to be done before a decision is made if it will be used, DOT Secretary Alberto Lim said. He added that the slogan was presented on Monday as a soft launch for the DOT to see how the public would react to the new brand.

Lim explained that it can be changed anytime if a better slogan comes up. He said he expected criticisms after the concept was made known to the public. The DOT has taken down the website featuring the new slogan after finding out that a porn site uses the same keywords.

"We are open to suggestions. We are waiting for a better idea na kailangan ma-capture yun essence na what makes the Philippines a good and attractive tourist destination," Lim said. He also defended the DOT’s decision to change the branding from “WOW Philippines,” as this has reportedly lost momentum after it was not used extensively by the Arroyo administration.

"We need to launch a new brand, kasabay ng bagong administrasyon. It is important to create a new buzz," Lim said. Lim does not believe that using the Filipino language for the brand name would make it difficult for foreigners to understand the theme.

He said since the language is Filipino, it would be more interesting for foreigners to take a second look because they would be curious as to what it means. A translation will be placed under the brand, he added.
"They will be interested kasi may foreign sounding word, what are they trying to tell me?" Lim said.

Tourism officials have been thinking of a new slogan since July and they came up with "Pilipinas Gay Ganda," saying "Kay Ganda" is the best adjective that can be used to describe how beautiful the Philippines is.
Lim admitted, however, that using the Filipino language is risky especially at a time when most countries are using the English language to make ideas easier to understand.

"It is risky but I'd rather take the risk if we want to get ahead. We need an edge dahil maliit lang ang budget natin compared to other countries like Thailand and Malaysia." Lim said.

The DOT will still consult with focus groups to see how foreigners would react to the new brand name. Their opinion, he said, has more weight than what other Filipinos think because they are the target market.
He added, however, critics’ opinion will also be considered.
It may take a month or two before the tourism department decides whether it will go with the new branding or change it anew.

On the other hand, ordinary Filipinos have different opinions on the new branding. Some are in favor, saying it might help attract more tourists.
Others do not agree, as they consider "WOW Philippines" as easier to understand for both foreigners and locals.
_____________________
source: ABS-CBNNEWS

Who are they trying to fool and what's with the launch that happened recently?

Another was of government funds and time!

[Motownkid]

"What do you think of us, stupid?" - Filipino Hero

[sharkey360]

Consultations have yet to be done before a decision is made if it will be used, DOT Secretary Alberto Lim said. He added that the slogan was presented on Monday as a soft launch for the DOT to see how the public would react to the new brand.

Lim explained that it can be changed anytime if a better slogan comes up. He said he expected criticisms after the concept was made known to the public. The DOT has taken down the website featuring the new slogan after finding out that a porn site uses the same keywords.

Soft launch? Criticisms expected?