I have 1 question about franchising, if you have say 25M to franchise a jolibee outlet, don't you have enough brains to start your own venture with that massive amount? I'm sure you didn't get there without thinking unless of course nakada-ug ka ug lotto or drug lord ka?
Same goes with other smaller brands. Why pay for someone else's name (as if unsa kadako sama anang mga food stalls ba ron) when you can make your own brand and sell the same product (at the very least)?
Sorry for the skepticism, but as an entrepreneur, I just don't get giving someone else my hard earned money for something I can probably just do myself if not better so long as I put the time to learn the trade.