@ crashburn: drinking protein shake alone does not help you reduce weight. what makes you reduce weight is the fact that drinking excess protein in the diet makes you feel full in a short span of time. thus, making you NOT eat more or having the need to skip meals. eating snacks in between meals could add up to the calories in the body. some of them are stored as fat, making you gain weight. eat more lose more?-------->i don't think it's true. doesn't make sense to me.