DELL, one of the world’s largest computer makers, opened its second call center in the Philippines yesterday, declaring Filipino customer support agents among the best in the world.
“Our expansion is evidence of the quality and talent of professionals here in the Philippines,” said Dick Hunter, Dell vice president for customer experience and support, as he opened the company’s new call center at the Eastwood Cyberpark in Quezon City.
Dell’s first call center here, opened 14 months ago at the SM Mall of Asia complex, had the highest customer satisfaction rating among the company’s 25 sites around the world, Hunter said.
The 145,000-square-foot call center was equipped with sophisticated tools for solving customer problems, Hunter said, while the new facility in Quezon City had training labs that simulate networked homes and offices.
“What our employees do here is high-technology work,” he said.
Dell has 1,400 employees in its first contact center serving customers in the United States. It plans to hire 100 new customer-support agents each month until its total head count reaches 2,600.
Company officials declined to discuss investment details, but Trade Secretary Peter Favila said Dell had invested P466 million for the second call center.
Dell invested P366 million last year for its first customer support facility.
The call center industry is one of the fastest-growing sectors in the economy.
The Contact Center Association of the Philippines projects that local call center business will become a $7.3-billion industry by 2010. It employed almost 180,000 people last year.
Also yesterday, Dell country manager Michael Garrison announced the donation of a computer lab with 20 computers to Quezon City High School. The program would be supported by Dell employees working with teachers and students, he said.