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  1. #201

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  2. #202
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  3. #203
    Small Business: It's All About Relationships

    As the world of business becomes more complex, a small-business owner can no longer be an expert in all of the specialized disciplines a small business needs. Despite the fact that small-business owners must necessarily focus on producing and managing enough cash flow and on getting customers in the door, it is also critically important for them to cultivate and nurture relationships with a support team. This group includes:
    customers
    employees
    a banker
    an accountant/tax specialist
    a lawyer
    an insurance broker
    a sales and marketing professional
    a training provider
    an enterprise systems and IT specialist

    Because it is unlikely that all of the above expertise will be available in-house, it is crucial for the owner to develop and maintain close working relationships with the outside caregivers of the business before any emergency need arises.

    Employees
    Although thinking in terms of a "relationship" with employees might seem a little odd for a business owner, that relationship could be the most important of all of the relationships for the owner to cultivate. Because good employees represent a major resource in a small business, the time and effort the owner invests in nurturing that relationship has a huge return on investment (ROI). Employees who feel seen, respected and appreciated almost always produce more than anticipated. (Doing More With Less: The Sales-To-Employee Ratio gives insight into a company's productivity and financial health.)

    Employees represent - in fact they are - the company to the customers. The business relationship with customers largely depends upon their experience and interaction with the employees. Happy employees tend to want to satisfy the customers, want to do a good job and want to stay in the job. This is important to the continuity of high-quality customer service and avoids the significant expense of employee turnover, employee retraining and the expensive but inevitable "rookie mistakes" of new, inexperienced employees. In addition, having trusted, long-term employees can free up the owner to handle off-site duties as needed. (Establishing a retirement plan can benefit you and your employees. Read Plans The Small-Business Owner Can Establish to learn more.)

    Banker
    A banking relationship is an obvious need, not only for routine business banking, but particularly when capital is needed to grow, increase inventory, buy a building, bridge a short-term gap between payables and receivables or to address the seasonality of the cash flow in the business.

    The banker that an owner goes to for a loan should know the business owner, understand the history of the business and have an understanding of the owner's judgment and credibility regarding the use and payback prospects for a loan. If the long-term relationship is there, or it is at least in the process of being built, the loan request has a much better chance of being approved. If the business has borrowed and repaid loans in the past, the established track record and relationship greatly enhance the approval prospects. (Loan protection insurance can help in the event of financial difficulty. Read Is Loan Protection Insurance Right For You? to find out more.)

    Accountant or Tax Specialist
    A relationship with an accountant is equally important if the business owner is to be confident in the quality, clarity, timeliness and understanding of the financial reporting provided. A relationship with an accountant can also enhance the business's credibility with a banker when the business is seeking additional capital.

    Many small businesses combine the accountant and tax-specialist functions in one outside entity for convenience, time-saving and cost reasons. This is fine if the accountant has the requisite tax experience for the industry and the tax expertise for the specific business it serves. (To learn more, read Crunch Numbers To Find The Ideal Accountant.)


    Lawyer
    Every business owner should have a relationship with a business lawyer, liability attorney or legal firm. When an owner invests money and effort in building a business, it must be safeguarded from loss as a result of a lawsuit. (To learn more, read How To Pick The Right Lawyer.)

    Insurance Broker
    As part of business risk management, the business also should have a relationship with and the trusted advice of an insurance broker who will provide the optimal coverage in the relevant areas within the constraints of the business budget. (Learn more about minimizing the threat of litigation on your business assets in Asset Protection For The Business Owner.)

    Marketing Professional
    Depending on the owner's sales and marketing expertise, a relationship with a marketing professional is highly advised. Most small businesses start with an entrepreneur who has a specific technical skill, a trade certification or has built up a following of customers for good work done. When the owner wants to grow the business beyond the established customer base, he or she should have a well-defined marketing plan that addresses the following issues:
    targeting the market
    optimizing the media used
    considering branding issues
    assessing the competition
    getting the best value for the marketing money spent

    Few small-business owners possess all of these skills.



    Business Trainer
    A similar situation often exists with training both the owner and the employees. In a small business, especially in a startup, the owner often hasn't had time to acquire the management skills necessary for managing a growing business with more employees, larger or additional computer systems, enlarged inventory, additional vehicles and more customers to manage. A relationship with independent business skills trainers can fill that need. (Tips For Boosting Your Business shows how financial professionals can win clients and improve their business.)

    IT Specialist
    A more recent arrival on the needed-relationship list is the enterprise systems or information technology (IT) specialist. The business owner should have someone who can come in, analyze the systems and suggest ways to effectively and efficiently manage costs. That person (or organization) should also suggest ways to keep the business competitive in terms of administrative, project-management and operating costs and maintain the scalability of the business model through process productivity and system capacity and flexibility.

    Summary
    This might seem like a lot of relationships to sustain for the busy small-business owner. However, although these relationships aren't necessarily time-consuming, they are absolutely essential to long-term business success and are worth their weight in gold when the business needs experts to help solve problems or to take full advantage of a business window of opportunity.


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  4. #204
    Every business, small or big, have to learn how to unleash an effective marketing campaign to bring their quality products or services to the right market, retain existing customers, increase their sales and profitability, and grow their business. In the Philippines, small enterprises are facing a lot of challenges, and one of these challenges is how to implement inexpensive yet effective marketing strategies and tactics to make their business more competitive. If you own a small business in the Philippines and you want to achieve optimal success, here are 15 quick marketing tips for small businesses in our country.

    1. Invest time and passion in your products. If you don’t have a big marketing budget in terms of money, invest your time and dedication to create high-quality products that will satisfy or wow your customers. Remember that product is the first element of marketing. You should not promote a certain product that will only disappoint your consumers.

    2. Pay attention to your customers. To ensure that you can produce the right products or solutions, research your target market first. Pay attention to what they really need. Identify their problems to create solutions that could help them solve those problems. Remember that you should not just do business and sell products to make profit, but you should also do it to provide solutions to people’s problems.

    3. Have a website and a blog. Get big on the Internet. No matter how small your business is, you can have a professionally designed company website to have a big presence online. You can also create a blog to regularly publish rich content (i.e., articles, images and videos) that will attract more visitors to your site and more customers to your business. A website and a blog can be created simultaneously using free CMS (content management system) software like WordPress. You just need to invest on domain name, web hosting, and if you don’t know how to create a website on your own, you could hire a website developer.

    4. Create viral content. Content marketing is one of the most important strategies in Internet marketing. You can try publishing highly useful, informational and interesting articles on your blog. You can also create viral videos and upload them on YouTube. Take note that you don’t need to spend a large amount of money in attempting to create a viral marketing campaign online, but you need to use your creativity and imagination to successfully get the attention of your target audience.

    5. SEO your business. Optimize your website and blog for the search engines. Search engine optimization (SEO) helps your web pages rank higher on the search engine results pages (SERPs), resulting to more website traffic and potentially more customers. SEO involves improving your website content and structure (on-page optimization) and link building (off-page optimization).

    6. Get visible on social media. A website and a blog could initially cost around Php10,000 to Php20,000. But if you really don’t want to spend any dime, you can create a Facebook Page, Twitter Profile, YouTube Channel and other top social networking pages for free to establish your presence online through social media. However, I still recommend a website and a blog for your small business to have a more powerful presence online.

    7. Be easily accessible offline. A good location or a place where customers can access your business is an important element of a successful marketing. Hence, make sure that your prospective and current customers can always reach your business’ physical location. Remember that it is during personal meeting that relationship actually builds up. Hence, don’t rely too much on Internet communication, but connect personally as possible.

    8. Set the right prices. Price is also one of the main elements of marketing. Thus, if you want to persuade people to buy your products, make sure that your prices are set according to their level. Don’t just target your customers according to your products, but also according to your price. Set prices that are competitive. Just remember to follow the DTI’s regulations on pricing of commodities in the Philippines so that you will always do business according to the government’s rules.

    9. Give discounts or freebies. If you can’t give something that you don’t have, then you might give something you already have – a portion of your product (freebies) or price (discounts). People always love free stuff or something that could save their cash. Just make sure you’ll still provide the same quality of products whether they are discounted, free sample or regularly priced.

    10. Join groups or associations. By joining groups, associations or communities of people whom you share the same interests, you can expand your network and open more opportunities for meeting new people, get customer leads, and grow your business. Often, you will learn new ideas on how to make your business more successful from others in your group or association.

    11. Provide free extra services. Don’t just end your obligation to your customers after you have made a sale or after they have paid you the money for their purchase. If you really want to retain your existing customers and make them loyal, make sure that they will not only be satisfied on the products they anticipate but also on the add-on free services that they don’t expect, such as free delivery or free installation of a certain product.

    12. Improve your customer service. Make sure that your customers will have a great experience when they do business with you. There are many ways to improve your customer service. A simple yet warm greeting to your customers when they enter your office and a sincere thank you when they leave your premises are already some of the simple practices you can do to make a big impact on your customers.
    13. Let them know you better. If you want to be loved by your customers, let them know you better. Let your customers know deeper things about your business, such as your core values, principles, vision and mission. You could include them on your company profile in your website. You can also display them conspicuously in your business premises.

    14. Help your community. If you want to show to your customers that you care for them, you should show to them that you also care for the planet that they live in. Marketing is not only about your business, but it can also be about your society or about even the world. Thus, have a great cause why you are doing business.

    15. Create a marketing plan and execute it. Finally, after reading all the tips above, you may have learned some marketing strategies and tactics that you could do to market your business. Perhaps you already have your own original marketing ideas that you could also do together with the above tips. Now, my final tip for you is to execute them with a plan. Design a strategic marketing plan to make your marketing more achievable, efficient and trackable. And of course, don’t forget to be consistent with your plan when you execute them.

    Good luck and have best results in your marketing campaign!

    15 Marketing Tips for Small Businesses in the Philippines | Business Tips Philippines
    Last edited by BatmanBeyond; 07-14-2013 at 06:55 PM.

  5. #205
    6 Reasons Why Filipinos Don’t Start a Business in the Philippines

    Apr 21, 2013 by Victorino Abrugar at Business

    strawberry businessDoing business in the Philippines could be good for Filipinos as it offers unlimited income opportunities and it could be the key to achieving their dream of being rich and wealthy. Businesses and enterprises, whether small or big, could also provide more jobs for many Filipinos, reduce the unemployment rate in the country, and help our economy to grow. However, starting a business in the Philippines isn’t easy and operating it could be harder than you think.

    In order to succeed in business and achieve your goals in life, you have to overcome all the big challenges waiting for you when you become a businessman or an entrepreneur. Many Filipinos have failed to start their business because of many reasons. Some of those are the following 6 reasons why Filipinos are discouraged to do business in the Philippines:



    1. Business registration and licensing processes are inconvenient. Many aspiring entrepreneurs, especially those who want to start a small business, are discouraged by the several processes of acquiring business registration and licenses in the Philippines. Of course, if you have enough money to spend, you can just hire a professional or a professional firm to delegate these tasks. However, for small business starters, these registration procedures can be costly in terms of money and time. To duly register a business, you have to undergo the registration processes from the DTI, SEC (for partnership and corporation) Mayor’s Office, BIR, SSS, PhilHealth, Pag-ibig, and other government offices your business is required to comply.

    The government has already introduced a one-stop-shop business registration system in the Philippines to solve the problem. However, the system is only available in the few cities of Metro Manila but not yet available in other parts of the country.



    2. Taxation system in the Philippines is a hassle. Tax is a burden, but taxes are the lifeblood of our country, and everyone should pay their tax dues to the government whether they are employees, professionals, and business owners. It’s not actually the payment of taxes that discouraged Filipino business owners, but it is the burdensome procedures that most small business owners can hardly comply of. Small business owners usually can’t afford to hire a bookkeeper or accountant to help them comply with all the accounting and taxation requirements of the BIR. Consequently, instead of starting a business, they just stick into employment where their income tax can directly be withheld by their employers and remit it to the government.



    3. Employment offers a more secure income. Doing business may give you unlimited income opportunities, but that takes time. During the starting year or years of operating a business, losses are ordinarily suffered by business owners. And if you don’t have a clear business plan or strategy, you might just continue on losing. On the other hand, when you are hired as an employee and you got a nice job with your employer, you receive a fixed salary regardless of the financial condition or performance of your company. You do not share on the business losses incurred by your employer.



    4. They lack financial capital to start their business. Professionals may start a service firm in the Philippines without investing money on purchasing inventories since, as service providers, they are already the products themselves. But not all entrepreneurs are service providers. Most of them want to enter into merchandising and manufacturing businesses. And without the capital to acquire the machinery and equipment needed to manufacture products or the fund to acquire their merchandise to sell, they can’t go into business.

    Some aspiring entrepreneurs also don’t have properties they can use as collateral to obtain loans from banks and other financial institutions. Consequently, they stop their plan of going into business. Some Filipinos decide to work abroad just to save more money they can use for a business startup, thereby suspending their plan to start a business now.



    5. They lack the skills and experience to manage a business. Putting our money in our own business is perhaps the riskiest investment we can make, especially if we don’t know how to handle a business. It is riskier than investing our money in a mutual fund or in the stock exchange where businesses are managed by seasoned experts and professionals. Thus, many Filipinos, especially those who don’t have the required knowledge, discipline, and passion for entrepreneurship, don’t attempt to enter into business.



    6. They can’t get the support they need from the people around them. Finally, many Filipinos are discouraged to do business because they are discouraged by people who surround them. These people include their family members, friends and even the society. Unfortunately, the business culture in the Philippines is not that strong compare to other countries. Many Filipinos are more attracted with the fixed and secure salaries offered by employment. Only few are really passionate and ready to take the difficult challenges in business. There are also many Filipino parents who want to see their children securely employed in a company rather than seeing them trying hard to establish a business.



    Final thoughts

    The Philippine government and our leaders should do their best to promote business and entrepreneurship in the Philippines. Small and medium business owners may not be considered as heroes of our nation despite of all the sacrifices they made to contribute to the growth of our country, but they need some attention to gain support and hear their voice. Our government should do something significant to lessen those things that discourage them in establishing their enterprise on their homeland. Our society should also realize that our aspiring Filipino entrepreneurs, who are passionate to help our country grow, needs more support rather than discouragement.

    6 Reasons Why Filipinos Don

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  6. #206
    Business Tips 101: Chase Your Dreams

    As aspiring entrepreneurs, we all wish to have a successful business or enterprise. We want to become inspiring CEOs, help create more jobs for our community, and leave a legacy for the next generation.

    We start with a big dream in our minds, and we put it in our hearts to become a burning desire. We make a strategic plan and create our own tactics to ensure that our goals and objectives will be realized, resulting to making our big dreams happen.

    There are people who don’t believe in pursuing a dream because they think that dreams are just for people who are sleeping. But I believe in dreams, and we should have a great dream to motivate ourselves daily to really reach our full potentials.

    Dreams are vital to discover our inner selves. It is your dream that defines what really is in your mind, heart and soul. Hence, it is okay to dream. However, if you want to pursue a dream, it must be a vision that you can really reach even though you will sacrifice a lot of things.

    Now, if you want to reach your dreams, you have to chase it will all your strength, stamina and speed. You can’t chase your dream if you are lazy. You can’t touch your dream if you are too slow. You can’t catch your dream if you don’t have focus. Hence, you should not lose sight on your dream and you should always come up with a continuous plan on how to reach it.

    To succeed in your business, you should not just chase your own dreams but you should also chase other people’s dreams. You have to align your vision with their imaginations.

    To make your workplace and your team more productive, you have to motivate your workers by helping them reach their own dreams. Your employees have their own dreams. They might be dreaming to have a good job that will help them achieve financial freedom.

    To boost your sales and profit, you have to help your customers reach their own dreams. They might be dreaming to have solutions to their long-reigning problems.

    To make your business sustainable, you have to help people in your community catch their dreams. The humanity is always dreaming to make the world a better place.

    A dream may sound an impossible dream. But if you are patient, focused and persistent in chasing your dream, a dream is never impossible. Therefore, don’t be stuck out worrying and doing nothing. Move on and chase your dreams!

    I hope these business tips would help you.

    Business Tips 101: Chase Your Dreams | Business Tips Philippines


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  7. #207
    8 Tips on Doing Business in the Philippines

    Jul 18, 2013 by Victorino Abrugar at Business

    business market in the PhilippinesAre you planning to start a small business in the Philippines? Whether it’s your first time to do business or you are already taking a second chance to have a better company, you have to learn some tips on doing business in our country. Operating a business in the Philippines is different from operating a company in other countries. We have different business regulations, taxation system and business culture. Furthermore, Filipino workers possess traits that are unique from the rest of workers around the world. Without further ado, here are 8 quick tips on doing business in the Philippines.



    1. Make a strategic business plan. If you are planning to start a business, make your planning strategic. In other words, create goals that are specific, measureable, achievable, relevant, time- bound, and can be tested and reevaluated. Your long-term business strategies should also be supported with short-term tactics to ensure that your plan would be realized. Small businesses in the Philippines await big challenges. If you don’t have a plan that would stand in the long run, your business couldn’t survive. Hence, make sure you are starting a business to last, and not only to make instant profit.

    2. Get educated. Knowledge is power and it is the light that will brighten up your way in your business or entrepreneurial journey. To make sure you have enough knowledge and insights about your chosen business or industry, invest in education. You could attend seminars, training, workshop and other short-term courses that will enhance your knowledge and skills about the specific business you are planning to establish. It is also vital that you will have basic knowledge in accounting and taxation to understand your business and tax obligations. Thus, don’t forget to also attend tax and accounting training for non-accountants if you’re not an accountant.

    3. Get help from professionals. There are things that we cannot DIY (do it yourself). There are some business owners who want to save money that is why they don’t hire professionals like accountants, lawyers and business consultants. However, can they really save money for that? There are things that are better done by professionals, and if you would attempt to try them by yourself, you might just end up wasting not only money, but also your precious time because of erroneous output. Hence, consider to leave some business tasks to the pros.

    4. Keep your files and pay your tax. Alas, the taxation system in the Philippines is not that friendly for business owners, especially for small business owners. Thus, you have to go through the tedious tasks of keeping your records and paying your taxes which should be filed monthly, quarterly and annually. If you have the money, you should delegate these tasks to a reliable bookkeeper, accredited tax agent or an accounting firm in the Philippines. But even though you have your own bookkeeper, you should still keep your important files with you for your own perusal.

    5. Hire the right people. Filipino workers are talented, skilled and hardworking. They will do their best to help your business as long as you will give them just compensation and the right treatment. If you want to achieve profitability, you have to make sure that you have productivity, and productivity will depend on your workers. Hence, make sure to hire the right people, train them well, motivate them daily, and always take care of their welfare. When hiring people for your team, don’t just consider their educational background or even their professional skills, but also consider their values and work ethics.

    6. Get business presence online. Leverage the power of Internet marketing to intensify your business marketing campaign. Consider having a company website, creating a free Facebook Page, and other cost-efficient online marketing strategies. Also, don’t forget to focus first on the quality of your products or services so that you could encourage good word-of-mouth marketing (both offline and online) and so that your promotional efforts would surely become a success.

    7. Save money. To succeed in your business, you should also aim for your financial freedom. Take care of your personal finance so that your business finance would not be affected. Learn how to save money and manage your debts. Also try to live a simple life to lessen your unnecessary personal expenses. It would also be wiser if you make other investments to diversify your income sources and reduce financial risks.

    8. Be healthy. Last but not the least, be fit physically to continue actively in doing business in the Philippines. Remember that no matter how healthy is your business and bank accounts, if you are always sick, there is a risk that your company and wealth will eventually fade. Business owners should always have an active body and a healthy mind to keep on managing their business for success.

    http://businesstips.ph/8-tips-on-doi...e-philippines/

  8. #208
    What is the Greatest Secret to Business Success?

    Apr 16, 2012 by Victorino Abrugar at Business Advice, Business Tips

    secret to successAsk the successful business persons and they will give you a lot of secrets to success. These include hard work, patience, focus, passion, consistency, smart planning, understanding, intelligent actions, and many other proven ingredients to success.

    But what is the greatest secret of all secrets to business success?

    Hard work pays off. However, without smart planning and intelligent actions, a hardworking person may not certainly be directed to the right path of success. Without having a strategic business plan and without taking intelligent steps, a diligent businessman might only end up putting his money, time and effort in the wrong investment.

    Patience is a great virtue. But just like hard work, being patient to something you don’t understand and you cannot justify may keep you away from better opportunities. An enduring entrepreneur who can sacrifice big things, but don’t have a clear entrepreneurial purpose and vision, might only eventually achieve nothing.

    Passion and focus are two things that are very relevant to each other. When you are passionate with something, you concentrate on that thing – you become focused. Just like when you choose your passion in doing business, you gain focus because you love what you do. But though a business person has passion and focus, he still needs to have patience to endure the temptations and overcome the distractions that will attempt to break those passion and focus.

    Consistency is a powerful element in getting any kind of success. But consistency should be mixed with quality, excellence, intelligence and accuracy to be effective. Furthermore, it should consider innovation as it may be deemed more appropriate than sticking with the original.

    Any smart business or marketing plan will never be realized without execution.

    Understanding your employees and customers won’t bear results without continuing actions.

    Intelligent actions can move your business closer to success. But without patience, endurance and persistence, this kind of actions can be exhausting and may lose consistence.

    So what is the greatest secret to business success?

    The greatest secret to business success for me is… harmony. The biggest secret to success in life is harmonization, synchronization or bringing all the elements of success (i.e., hard work, patience, focus, passion, consistency, smart planning, understanding, intelligent actions, and other important elements of success) to work as one.

    Many people that have already succeeded in life may only attribute their success to the qualities that have helped them significantly, without realizing the tiny elements that have also coordinated to attain their success.

    For example, a hardworking person, who loves hard work, may only attribute his success to hard work without giving credit to his other qualities that supported him in effectively and efficiently achieving his success.

    Hard work, patience, passion, focus, intelligence, consistency, smart plans and intelligent actions – these are not actually secrets. They are common things that almost everybody know they can help any person accomplish goals and attain success.

    But the harmonization or collaboration of those elements is the real, hidden and main secret to success that many people don’t usually see and realize.

    Therefore, learn how to harmonize all your qualities and elements of success to work as one.

    What is the Greatest Secret to Business Success? | Business Tips Philippines

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  9. #209
    How to Wow Your Customers

    Dec 19, 2012 by Cyril Abello at Marketing

    They wow their customersYour customers are the life of your business. If you get the trust and loyalty of many of them, you are assured of having your enterprise successful. On the contrary, if they dislike your business, it would only give you headaches and bankruptcy in the long run. Meaning, without customers, you have to find another source of income.

    Your customers are the reason why you give much effort to come up with the best products or services. The more that they are happy with what you provide them, the more that they come back to you. The more that they come back to your business, the more that you will earn profit. If we are going to summarize the life of doing business, it will go this way: You impress customers, you earn more.

    However, it is not that easy to impress customers. Aside that not everyone has the same needs, it is hard to please everybody. Each has his own taste and it could be far different from those of two others that you just have to make varieties of your product or service.

    How then can you cater to the needs of different kinds of people who enter your business? Is it possible to impress as many of them as possible?

    Yes, it is not easy to make all of your customers like and appreciate what you offer them. However, there are lots of ways which can help you get many of these people’s interests.

    To help you boost your business, here are some tips on how to wow your customers:



    1. Specify target consumers

    If you do not have enough resources to get every variety of service or product into your enterprise to meet all customers’ needs, you just have to make it simple. To avoid frustration, you can lower the expectations of the customers by limiting who can come in or giving them an idea of who you can just entertain. Through this, you can concentrate on finding ways to meet and surpass the expectations of your target customers.

    For instance, if you are selling clothes, you can focus on adult or teenage garments. Through this way, no one looking for a baby’s dress will go into your shop. Do not worry about losing the other types of customers. You get an advantage by having a more secure entrance of consumers into your business since you can focus on maintaining them.



    2. Do a survey

    Yes, it is like doing a feasibility study for your business again—if you have gone through it before plunging into the market. The main goal of doing this survey is finding out what most of your customers want from your product. Having knowledge of what people prefer from doing the same business for a number of years does not guarantee that you already know everything. Maybe you could be just biased to what you want for yourself or you just stick to the voice of a number of people. You have to work with different groups of people and get to know what they think of your product or service to get a wider range of service.

    An example of this could be a restaurant’s menu. You probably think that people are satisfied with your fried chickens and barbecue because those are what they come for. However, if you want to get other kinds of diners aside from them, you could survey among subjects from different walks of life and find out what else are lacking in your restaurant. Who knows? There could be more vegetarians than chicken wing lovers out there.



    3. Create a royalty atmosphere

    Nothing could dazzle people more than stepping into a royalty experience. This does not mean that you have to spend half of your income to transform your place into an elegant palace. The right business setting and treatment from you and the rest of your staff are enough. How do you do this?

    Well, of course first of all you have to make sure that your shop or business quarters are neat and comfortable enough to be in. You can also include some decorations to add to the ambiance you are creating, like some type of lights appropriate for your kind of business. You can also put an air conditioner if your place is hot to avoid discomfort for your customers.

    Now, with the right place, you can already go to the right etiquette when handling consumers. You have to remind your staff to be always courteous and smiling to the customers. Make it a no-no to show any hint of impatience regardless of how irritating the customer is.



    4. Offer too-good-to-be-true promos

    One sure way to wow your customers is giving them a favorable price or promo for the products or services they have always wanted. Many are just waiting for chances like these to buy what they want for practicality reasons. Others just get excited to participate in happenings like this. Of course, you do not have to sacrifice your income to do this. There are many ways to make this happen.

    An example for this could be if you are selling gadgets. You can have a ‘buy 1 take 1’ promo of cellphones or you can include a free headset and WiFi adapter for a purchase of a laptop. You can also hold raffle draws with a trip to somewhere as the first prize and a flat screen TV for the second.



    5. Stand out

    What is the best way to wow your customers? It is no other than standing out above the rest. Your business is not alone and for sure you have lots of competitors. Therefore, not only to attract lots of clients but also to sustain their loyalty, you need to always strive for excellence in the quality of your products and services offered.

    Just as how the magic of designer brands work, you need to create that mark on the mind of people that will set you high above the rest. Aside from the quality outputs, you must also present them in an outlandish fashion that will command attention from the market. You can do this through a well-planned advertising.



    Impressing your customers is not only for the sake of getting sales for today. A good business person always thinks and makes moves for the long-term. Therefore, do not only aim to get the interest of customers but also to keep and increase them in the long run.

    How to Wow Your Customers | Business Tips Philippines

    For more inquiries, please contact me at 0922-9410412.

  10. #210
    50 Acts of Kindness You Can Do for Your Customers

    Dec 18, 2012 by Victorino Abrugar at Marketing

    Be kind to customersThere is a universal rule that almost every good religious and nonreligious organization in the world would agree – this is “do unto others what you want them to do to you”. This principle tells us that if you will show kindness, love, and compassion to other people, expect that they will also do the same to you. Also if you’re an employer or a manager, you can make your employees happy so that they may also cause happiness to you. And when it comes to your customers, helping them and solving their problems would also make them help you in achieving your business success.

    However, you could always do good things to others and be happy with what you do without expecting anything in return. Previously, we have published a list of acts of kindness you can do for your workers. This time, here’s a list of 50 random acts of kindness you can do for your customers:



    1. Say “Good morning” to your customers when they arrive at your doorstep.

    2. Smile to your customers and share a happy environment.

    3. Say “thank you” and invite them to come again when they leave your business premises.

    4. Help your customers find a taxi or other public transportation vehicles when they leave your premises.

    5. Entertain your customers or give them some books, newspapers or magazines to read while they are waiting.

    6. Make sure your customers are comfortable and aided, especially the pregnant, senior citizens, injured or disabled persons, and the ones who are accompanying their children, when they visit your office or store.

    7. Offer free coffee and refreshments to your customers.

    8. Listen carefully and enthusiastically with what your customers are telling you.

    9. Politely and patiently answer your customers’ questions and queries, whether they are online, at the telephone line, or personally at your office.

    10. Give your customers some freebies.

    11. Give your customers some cash or sales discounts.

    12. Offer free delivery or shipping without charge for your customers’ orders.

    13. Offer free product samples or free trial without asking for their billing information or without requiring them any commitment to buy your products in the future.

    14. If the products they are looking for are not available in your store, be kind to direct them to other stores that you know are selling those products, even though they are your competitors.

    15. Be honest to your customers and don’t promise something you cannot deliver.

    16. Provide free training and seminars that you believe will be useful to your consumers in their day to day living.

    17. Provide a customer help desk in your business establishment for more efficient customer assistance.

    18. Stop spamming your customers’ email.

    19. Stop spamming your customers on their social media accounts, like Facebook and Twitter.

    20. Give your customers enough time to choose or make a good decision about buying any product.

    21. Prioritize the quality and excellence of your products rather than your short-term profits.

    22. Stop telling advertising lies just to persuade your customers to buy your goods and services.

    23. Respect your consumers’ right or the laws of the land that are protecting them.

    24. Maintain an environmentally friendly business to protect the place where your customers are living.

    25. Help your community and donate cash or goods during calamities.

    26. Comply or be certified with quality product standards to boost your consumers’ trust and confidence to your business.

    27. Place a suggestion box in your business place to give consumers the opportunity to give their comments and feedback.

    28. Pay attention to read those suggestions, and then take the necessary actions based on what you have read.

    29. Be kind to your employees or staff so that they will also serve your customers with kindness.

    30. Train your staff well so that they’ll be more competent to provide quality services to your clients.

    31. Send warm greetings and wishes to your customers on their special occasions, like Birthday, Christmas Day, and other special days.

    32. Boost your online presence so that your customers could reach you easily online. You may create a company website and social media pages, like Facebook and Twitter.

    33. Conduct a free medical or dental mission for your customers and their families.

    34. Disseminate important and useful public information to your customers and the public, such as traffic or weather updates.

    35. Offer free power or charging station for charging your customers’ mobile phones and gadgets.

    36. Provide free Wi-Fi connection to your customers.

    37. Groom your staff to make your customers feel more valued and special.

    38. Always have smaller bills so that you can always return your customers’ change at the right amount. And if you lack coins or bills, always make your customers get the excess.

    39. Provide clean and comfortable separate toilets for men and women.

    40. Provide breastfeeding area for your customers.

    41. Make your business establishment cool, safe, and comfortable for visitors.

    42. Treat all your customers well, whether they are new or old and whether they are big or small – don’t discriminate and break the hearts of your customers.

    43. If you’re the CEO or the business owner, find a day to personally chat or give free consultation to your customers or clients.

    44. Give some extra hour for your customers who are still on your office or store at the closing time.

    45. Stop from making gossips about your clients and customers.

    46. Protect your customers’ privacy and confidentiality.

    47. Inspire your customers by sharing you secrets to your life’s success.

    48. Say sorry and sincerely ask for apology to your customers whom you may have sinned in the past.

    49. Be passionate, patient and diligent in consistently innovating your business to serve your customers better.

    50. Encourage all the people in your business organization and every business in the world to practice kindness, love, and compassion to customers.



    Remember that even a small act of kindness, when started and executed with all your heart, could inspire and influence a lot of people. It can cause a domino effect of kindness that could make our world a better place to live. Make a difference!

    50 Acts of Kindness You Can Do for Your Customers | Business Tips Philippines

    For more inquiries, please contact me at 0922-9410412.

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