As long as Kobe is playing spectacular whether the Lakers are winning or not, there will always be the comparison to Michael Jordan. He's the closest to Jordan after all these years. Names like Vince Carter, Grant Hill and even Penny Hardaway and Allen Iverson came up but all comparisons just died down because they weren't able to keep up with the expectations. As for Kobe, since his rookie year with the Lakers and when Jordan was still with the Bulls, he was already dubbed as the "Air Apparent". And until now, Kobe just keeps getting better and better that's why everybody is pitting him up against Jordan.
There will never be another Jordan, not even LeBron or Carmelo or even Kobe will be or MJ's son will be. Michael Jordan is Michael Jordan, but by being the "best" in the eyes of most people now, Kobe of course will be compared to nothing less than the NBA's and the world's greatest himself.