Quote Originally Posted by makie View Post
I don't think that it would really matter as long as the quality is good. The two things that really matters to people are: [1] Price, and [2] Quality. If it is affordable and the quality is good, I can assure that the business is going to be good and will have a great potential to grow.

However, the line "world class" would bring more challenge. "World class" is a very strong line and it will draw high standards from people. The challenge is to live up to such line. What if the donuts can't live up to the people's expectations? It might hit the business.

Another thing is that Mister Donut and Dunkin Donuts are world class donut businesses. It will be contradicting to say that world class donuts are now in Cebu since Dunkin and Mister Donut are already operating here in Cebu.

There is a really great market for donuts here in Cebu. Dunkin Donuts and Mister Donut even did very well even though their donuts are somewhat priced a little high than they taste (in my opinion), how much more for a good one yet cheaper.
You are absolutely right.

I wish people would reflect deeply about their perception and misuse of the words "world class". They should realize that such a tag requires achievement on the global level, and both Mister Donut and Dunkin Donuts (both very well established internationally) have achieved such statuses.