Originally Posted by
Nezumix22
(as of 1/4/2008 12:54 PM )
AGB Nielsen seeks protection for panel homes
AGB Nielsen Media Research Philippines on Friday asked the Quezon City Regional Trial Court to stop ABS-CBN Broadcasting Corp. from calling on AGB Nielsen panel home members to come out and reveal their names.
AGB Nielsen lawyer Francisco Rivera said the research firm filed a motion for protective order before the sala of Judge Charito Gonzalez to stop ABS-CBN from asking existing panel home members from revealing themselves.
“The very case of ABS-CBN is about panel home privacy. They are saying that there was a breach in the integrity of the panel homes because their names were disclosed. But based on the programs and appeals of ABS-CBN Corporation, they are appealing to the panel home members to come out. That is why we are asking the court for relief,” he told ABS-CBN.
He added, however, that the research firm is not questioning ABS-CBN’s efforts to contact tampered panel homes in the Visayas region.
“As things stand now, the panel homes which had some form of contact with the other TV station [are] no longer actively in our panel home members meaning that the data from these panel homes are no longer gathered by our client. Insofar as we are concerned, this is no longer material to us,” he said.
Rivera confirmed that “promotional activities” were conducted by another TV station that affected panel home members in the provinces. He added, however, that it is up to the court to decide if the activities constitute tampering.
He said AGB Nielsen has already finished its investigation into the tampering issue and will issue a final report next week.
ABS-CBN earlier sued AGB-Nielsen after receiving reports that a third party was contacting and bribing metered households in Bacolod in an effort to influence the TV ratings. The court later ordered AGB Nielsen to stop gathering and releasing data on nationwide TV ratings for 20 days.
Several affidavits filed by Maya Reforma, AGB-Nielsen general manager, before the QCRTC identified GMA 7 as the broadcast network behind the efforts that compromised panel homes in Bacolod.
In her affidavit, Reforma revealed that AGB Nielsen found 79 among 532 AGB Nielsen metered homes in six cities were exposed to "activities" of GMA.
Reforma said the 79 panel homes were persuaded to watch GMA shows in exchange for monthly prizes including P500 in cash, groceries, umbrellas, pens and medicine.
"Panel homes who declare themselves to be watching ABS-CBN are asked to become a member of the GMA Kapuso viewers in order to receive a monthly supply of groceries and P500," she said, describing one of the activities.
She added that of the 79 homes, 63 homes were visited once while 16 were visited twice or more times.
She said statistical tests conducted by AGB Nielsen showed that 16 of the 79 homes "showed a significant change to favor GMA in its viewing behavior."
She noted, however, that the evidence obtained by AGB Nielsen "strongly indicates that the tampering was confined to Bacolod and for the period from July to September 2007."
She said the research firm reprocessed all the original data it gathered from the television audience measurement panel while excluding the tampered households contacted by GMA Network. "Based on our evaluation, AGB Nielsen found that viewing data did not significantly change even after the exclusion of the contacted panels from the original data," she said.
She said, however, that the exclusion of 12 tampered homes in Cebu "caused some days to expected drop for GMA [ratings] but not at the expense of ABS-CBN which remained the same."
Reforma told the court that AGB-Nielsen has replaced the 79 tampered homes from its television audience measurement panel. "We are also considering removing Iloilo as a sampling point," she added.
GMA sues ABS-CBN
GMA Network on Thursday filed a P15 million libel suit against ABS-CBN Broadcasting Corp. executives and talents for allegedly accusing GMA of tampering metered households of research firm AGB Nielsen.
In a statement, GMA said that "nowhere in Ms. Reforma’s affidavit submitted in court did she accuse or state that GMA-7 cheated in the ratings nor was it involved in the ‘ratings manipulation’ in Bacolod City…"
"In reckless disregard of truth, with malice and in bad faith, and with obvious intent to defame and ridicule GMA Network before the public, ABS-CBN distorted, spliced off, and suppressed the accurate and complete statements of Ms. Reforma," GMA said.
Aside from the network, other respondents in the charge sheet were radio dzMM station manager Angelo Palmones, Alona Magsalas, Junry Hidalgo, Jobert Sucaldito, Cristie Fermin, Luchi Cruz Valdez, Boyet Agustin, lawyer Maximillan Uy, Korina Sanchez, Malou Santos, Luis Andrada, Lani Gutierrez, Romel Gonzales, Nancy Yabut and Ian Reyno.
GMA earlier branded as libelous a report by DZMM correspondent Junry Hidalgo that AGB Nielsen named GMA Network as the network allegedly behind the TV ratings manipulation. The network has denied that it was behind the alleged rigging of AGB Nielsen ratings in Bacolod.
ABS-CBN, however, said it is standing by Hidalgo's report. "We stand by our report in DZMM. Maya Reforma, in her interview with DZMM's Junry Hidalgo this morning, identified GMA-7 as behind certain activities that resulted in exposing the affected panel homes," said ABS-CBN spokesman Bong Osorio.
He said the P15-million libel suit is meant to divert attention away from the issue of TV ratings manipulation.
"We are disappointed but not surprised by GMA-7's reactions to the discovery of TV ratings manipulation. It appears that they want to prevent the media from mentioning GMA 7 in connection with cheating in the ratings," Osorio said.
"Let's remember that the issue here is about having a clean TV ratings process, the reason we filed a civil case against AGB-Nielsen Media Research. Filing defamation charges against ABS-CBN diverts attention from the real issue. We are confident that the truth will come out," he added.
Source: abs-cbnnews.com