Investment group markets Cebu's BPO strength to Latin America
CEBU CITY, Philippines – In a move to better position Cebu as an investment destination for the international market, particularly as a hub for the global outsourcing and off-shoring industry, a top official of the Cebu Investments and Promotions Center (CIPC) is in Montevideo, Uruguay to help lure investors to capitalize on this opportunity.
CIPC Managing Director Joel Mari Yu reported he is presently attending the Latin American and Caribbean Outsourcing and Offshoring Summit and will be delivering a presentation dubbed, “Cebu City: The Rise of an Outsourcing Star.”
“My presentation will explain the emergence of Cebu City as number nine in Tholon’s Top 10 Outsourcing Destinations in the world,” he said in a phone interview.
According to Yu, his presentation will focus on Cebu City with a population of less than one million people, was able to ramp up a total of 60,000 direct employees in the IT-BPO sector, with US$720 million in annual revenues as of 2010, and more than 100 IT-BPO firms operating within the city.
Yu’s presentation will also boast of Cebu’s Human Capital Development efforts, as it is considered as the most comprehensive in the Philippines.
“Cebu City government for instance has established scholarship funds as well as allocations for advertising campaign, and the creation of specialized training programs in coordination with the private sector players or industry stakeholders,” he said.
Yu will likewise be informing investors in Latin America on the introduction
of curriculum development program across Cebu universities and colleges, including the training of English
Teachers, the Immersion program of IT professor in companies, and the Internship program of student.
“Cebu City is being looked up to as a model for small cities in Latin America and the Caribbean which are also trying to promote IT-BPO investments,”
he added.
The conference is being participated by BPOs from the Americas, Europe and Asia. It is being organized by theInter-American Development Bank (IDB) and Tholons.
Earlier, Tholons Managing Director for South East Asia Jonathan De Luzuriaga urged Cebu BPO/ICT promoters to take advantage of its niche in Knowledge Process Outsourcing (KPO).
-Manila Bulletin
By MALOU M. MOZO
April 15, 2011