A photographer friend of mine was recently asked in flickr by a certain organization to use one of his photos for their desktop calendar/corporate giveaway. In return my friend would be "marketed" as the calendars would be given to major ad agencies who would look for suppliers which include photographers.
And since this organization was not a charitable institution, my friend declined the offer as it is not the first time someone asked to use his photo with only the promise of "exposure" as compensation.
What would you, as a photographer, have done if this happened to you?
The photos that you took are not just a result of simply pressing the shutter button. It is a result of the time, effort and money that you spent (I'm not even touching the subject of experience here). Do know that whoever it is that will use your photos will benefit in some ways: i.e. getting good quality pictures for marketing materials at no costs then in turn reap profits from it.
This also applies to photocontests that take your ownership rights of submitted photos even though they award only the winning photos. How would you feel after breaking your back crouching and bending just to get the perfect point of view, not winning anything and seeing your photos afterwards being used as marketing material? Isn't it taking advantage of your enthusiasm? Exposure will come naturally if you work hard on developing your skills. I have witnessed photographer friends who are just barely a year into this field and are already well on their way to becoming the best of the bests. And they did it through sheer hard work, attending workshops after workshops, and spending countless hours shooting and post-processing gigabytes of photos.
Before I end this post, please read this funny blog by another photographer who faced the same situation as my friend. I'm sure you will enjoy this, and thank for your time
Thomas Hawk Digital Connection Blog Archive You Know How Sometimes Businesses Like to Go On Flickr Trying to Score Photos for Free?