Malacañang Changes Tourism Slogan to "Pilipinas Kay Ganda"

[Morcego]

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all i can is PNoy administration is PAKAW MO!

[free_hugs]

ANG BOBO NAMAN NANG GUMAWA NANG "PILIPINAS KAY GANDA", epekto sa GAMESHOW??.... BOBO talaga... Panget! parang KALBO NA KALBO...hahaha mo-doble noun ang dili muari sa pinas kay di kasabot.... what the....

Better pa ang "WOW PHILIPPINES"...

[7DMM]

Pilipinas Kay Ganda: When re-branding goes bad

What happens when a re-branding exercise goes horribly wrong?

According to Tourism Secretary Alberto Lim, this is the tough lesson being learned by his department after its controversial "Pilipinas Kay Ganda" tourism slogan was rejected by stakeholders and even the President himself.

Lim said the snafu, which led to the resignation of Tourism Undersecretary Vicente "Enteng" Romano III, could be likened to the failed re-branding initiatives of American clothing company GAP and the United Kingdom fashion scene.

"Branding is a very, very sensitive exercise . Any brand that is launched and relaunched gets a lot of criticism. GAP tried to redo their logo and there were tins of criticisms on the Internet. Everyone was an expert. They liked the old brand even if it is stodgy," he told ANC's Headstart.

"The UK tried to rebrand from the stodgy 'Rule Britannia' image to a young, modern and hip 'Cool Brittania' but the public did not like it so they dropped it although marketing experts feel it was a good brand, a good re-imaging of the country," he added.

Asked what he learned from the failed "Pilipinas Kay Ganda" campaign, Lim said launching a new brand should not be rushed and should undergo proper market testing.

"I told President Aquino: 'There are no shortcuts. Let's take our time (and) have a broad consultation. National branding is such a sensitive topic. Everybody owns a piece of the brand,'" he said.

P4.8-M preview

Lim admitted he made a mistake in allowing Romano to preview the "Pilipinas Kay Ganda" slogan to tourism stakeholders. He said he and President Benigno “Noynoy” Aquino III had apprehensions about the proposed slogan but still approved it for the initial preview.

"He convinced us we should go ahead even before a market research because this would only be a preview, a mechanism to get feedback from the public. I told Undersecretary Romano that it should only be a preview but I guess in his enthusiasm, it appeared like a launch to the public," Lim said.

The tourism chief said he approved P3.7 million for a special preview of the new tourism campaign a week before he went to the United Kingdom. Romano later increased the amount to P4.8 million since the launch was done in 3D and was attended by 700 guests.

Lim said the DOT’s marketing project’s funding is only 5% compared to the budget being used by other countries.

He also said he should not be asked to resign from his post since Romano was given the full authority and autonomy for the government’s new effort to promote a new tourism branding. "I think the proper accountability has already been answered," he said.

'Risk-taking'

Lim said the controversial "Pilipinas Kay Ganda" tourism campaign was a risk-taking initiative to entice tourists to learn Filipino words and unify all campaign slogans of the tourism department.

“Romano wanted to make people really curious and learn our language. If people learn ‘kay ganda,’ if US President Barack Obama would ask PNoy and say ‘kay ganda,’ wouldn’t that be a triumph? That would be something great, like a household word -- sayonara, aloha,” he said.

He said that was also the reason why the Tagalog words "Kay Ganda" had the translation "So Beautiful."

Lim likened the slogan to other recognizable tourism slogans such as “Malaysia, Truly Asia” and “Amazing Thailand." He said using Tagalog words for the Philippines' tourism campaign would set it apart from the others.

Unifying theme

Lim said "Pilipinas kay Ganda" was designed to be a unifying slogan for the tourism department. He said his predecessor, Ace Durano, allowed the use of different slogans to promote the Philippines in different countries.

He said that in Japan, the slogan is “Philippines Premium Resorts Islands,” in Korea “7,107 More Than You Can Imagine”, in Australia “The Philippines So Much, So Near” and in the UK “The Philippines: Culture, Adventure, Nature.”

The "WOW Philippines" slogan is only used to promote domestic tourism, he added.

“So what Enteng was trying to do was to unify the brand,” Lim said.

"Kay Ganda" came from Cayabyab song

Lim admitted that the words “Kay Ganda” were taken from the song “Kay Ganda Ng Ating Musika" by Philippine musician Ryan Cayabyab.

He said that before the DOT came out with the slogan, they approached Cayabyab and asked for his permission to use the words “Kay Ganda.”

He admitted that the “Pilipinas Kay Ganda” look was somehow copied from the Polish tourism logo “Polska.” He, however, denied that it was plagiarized.

Pilipinas Kay Ganda: When re-branding goes bad | ABS-CBN News | Latest Philippine Headlines, Breaking News, Video, Analysis, Features

i like the term they used for this issue......."SNAFU" Situation Normal All *ucked Up....it really fits

[sgrnim]

Corrauption kay ganda ta to..or vice kay ganda.hahahahaha.....boooooo...goooo

[Click Here]

[peewee_toot]

Bobit Avila speaks out!

Tourism officials under P.Noy are big liars!

Just when we thought that we’ve moved away from the Department of Tourism (DoT) slogan fiasco, the big news is that DoT Undersecretary Vicente “Enteng” Romano III quit his post and Pres. Benigno “PNoy” Aquino III accepted his resignation with reluctance. He is the first Aquino top official to fall because of the Aquino government’s failure-ridden government. At least I can say this for Usec. Romano, he has delicadeza. However, other pundits say that it should have been DoT Sec. Alberto Lim who should have quit; after all, the buck supposedly stops at the top!

In his resignation letter, Romano still insisted that the Pilipinas Kay Ganda ad was a “work in progress” that it wasn’t final. Well I just received a DoT receipt of the cost of the rebranding program which amounted to Php712,790.00. On the invitations alone, the DoT spent Php48,000 and P46,000 on car stickers alone, even a mobilization fund of P60,000 and P70,000 for pyro effects, then a supplementary budget for P398,435 of which P356,000 was for additional graphics alone. All this for a temporary launching?

This is the problem with the DoT officials under P.Noy; they simply lie through their teeth! First was the lie that DoT Sec. Lim said on nationwide TV, now even Roman lies as he resigned! We should ask P.Noy to sack the DoT Secretary for lying to their boss, that’s us di ba? Let’s see if P.Noy would have the decency to remove his lying officials.

Tourism officials under P.Noy are big liars! - SHOOTING STRAIGHT By Valeriano Avila | The Freeman >> The Freeman Sections >> Freeman Opinion

asa liwat? sa leader nila. maayo lang sa kyaw2x...

[slyder10]

dapat PILIPINO KAY BOBO!! LIM KAY DILIM...

[peewee_toot]

^^dli d i ka pilipino sir?

[sharkey360]

Palace not letting go of tourism chief

Malacañang is not letting go of Tourism Secretary Alberto Lim over the “Pilipinas Kay Ganda” campaign fiasco, apparently satisfied that the resignation of Undersecretary Vicente Romano had settled the issue.

Presidential spokesperson Edwin Lacierda Wednesday dismissed suggestions that Lim should resign as well, saying that Romano had admitted to being responsible for the ill-fated branding project and had resigned as a result.

Lacierda made it clear that President Benigno Aquino III was fully behind Lim even as a number of senators have threatened to derail Lim’s confirmation in the congressional Commission on Appointments.

“It was Romano who was on top of the logo project. [Lim] left it to Undersecretary Romano to undertake that project. He [Romano] admitted his mistakes and offered to resign,” Lacierda told reporters.

Lacierda said the accusation that Lim is not sensitive of the concerns of industry stakeholders was “entirely inaccurate.”

He said those in the industry who are seeking Lim’s resignation were “against Secretary Lim from the very beginning.”

“They are against his views on the liberalized aviation policies, and this is just a convenient excuse for them to use this issue against Secretary Lim,” he said.

He said Mr. Aquino met with Romano and Lim the other day when Romano told the President that he was resigning.

He said Mr. Aquino accepted Romano’s resignation with “reluctance.” He added that the President “appreciated” Romano’s actions.

He also said the Palace was also “pleased” with the public reaction to Romano’s resignation as “it shows that this administration has the standards required of each public official, that of decency and accountability.”

Lacierda said the President had instructed Lim to come up with a new marketing plan and logo and to show this to him before he makes a presentation.

“The President told them [the DoT] to conduct a focused group discussion as well,” he said.

Bumbling Cabinet members and officials who have embarrassed the administration in less than six months in office should follow the lead of Romano and resign, said Sen. Vicente Sotto III.

“If they want to help the government, if they want to help their boss, they should admit to their shortcomings, if ever they make a mistake,” he said.

Palace not letting go of tourism chief - INQUIRER.net, Philippine News for Filipinos

[slyder10]

^^dli d i ka pilipino sir?

Pilipino sad, bobo sad ko kay we are being represented by a bobo president man + bobo cabinet officials. hahay!!