Starbucks VIA Ready Brew Coffee in the Philippines Arrives Sept 15|NomNom Club
The Philippines will join Japan as the second country in Asia to offer Starbucks VIA® Ready Brew starting September 15, 2010. Starbucks Japan launched Starbucks VIA last April and has sold more than 10 million sticks since then.
So What Is Starbucks VIA Ready Brew?
Is it just another instant coffee, perhaps a little more classier?
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Starbucks VIA Ready Brew - Columbia Variety
Starbucks VIA Ready Brew is said to be made from high-quality 100% natural roasted
arabica beans in instant and microground form.
Since it is yet to be available, we can only guess the actual taste. But based on the description, Starbucks VIA Ready Brew sets a high expectation of the product being made with “
100 percent natural roasted arabica coffee.” We know for a fact that
arabica coffee holds much flavor than most other specie of coffee beans.
The Starbucks VIA Ready Brew varieties that will be available in all
Starbucks Philippines coffee shops are
Colombia,
Italian Roast and
Decaffeinated Italian Roast.
“
Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love… We microgrind the coffee in a way that preserves all of their essential oils and flavor.” –
starbucks.com.....................
pack of 3 is P130,
pack of 12 for Italian roast and colombia is P450
and for
Italian roast decaf, its P470