PRESIDENTIAL COMMUNICATIONS OFFICE FORMED
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Release No. 4
August 9, 2010
President Benigno S. Aquino III has signed Executive Order No. 4, renaming the Office of the Press Secretary as the Presidential Communications Operations Office (PCOO) and creating the Presidential Communications Development and Strategic Planning Office (PCDSPO).The order was signed July 30, 2010.
A copy of the order was formally transmitted last Aug. 5, 2010 to PCOO Secretary Herminio Coloma by Director Marianito Dimaandal of the Office of the President, Malacanang Records Office.
The order reorganizes and renames the OPS to PCOO to be headed by the PCOO head which shall have the rank of a Cabinet secretary with all corresponding salaries, emoluments and benefits.
Aside from developing and implementing the necessary guidelines and mechanisms to deliver and disseminate information regarding the policies, programs, official activities and achievements of the President and the executive, the PCOO will also develop, manage and operate viable government owned or controlled information dissemination structure/facilities to provide OP and the executive branch access to the people as an alternative to the private mass media entities.
The order also sets up and maintains local and international field offices, where necessarily, to ensure that accurate information from the President and the executive branch is promptly and efficiently relayed, delivered and disseminated to intended target audiences.
PCOO will also coordinate and cultivate relations with private media as well as manage and administer the OP website and the web development office.
The PCOO shall have an undersecretary for administration and finance; undersecretary for operations, chief of staff, an electronic data processing division chief and assistant secretary for legislative affairs.
The agencies attached to PCOO under E.O No. 4 are the News and Information Bureau; Philippine News Agency, Philippine Information Agency, IBC 13, RPN 9, NBN-4, PBS-Radio Television Malacanang; Bureau of Broadcast, Bureau of Communication Services, National Printing Office, APO Production Unit and OP Web Development Office.
The order defines the functions of PCDSPO as:
a) Coordinate the crafting, formulation, development and enhancement of the messaging system under the OP;
b) Design and recommend responses to issues that arise on a daily basis; ensure consistency in the messages issued by the Executive Department;
c) Assist in the formulation and implementation of new media strategies for the OP; assist in research and development of new media instruments;
d) Liaise with the Malacanang Records office
e) Control and supervise the conduct of market research, monitoring public opinion and gathering, use and analysis of other relevant data as may be necessary;
f) Formulate editorial guidelines and policies for state media;
g) Ensure consistency in the implementation of the corporate identity of the Executive Department;
h) Actas custodian of the institutional memory of the OP, which includes the supervision and control of the Presidential Museum and Library and liaison with the Malacanang Records Office;
i) Perform editorial functions for the Official Gazette;
j) Perform such other functions as may be directed by the President.
The PCDSPO shall be managed by a head with Cabinet secretary rank and salaries, benefits and emoluments due and will be assisted by an undersecretary, a chief of staff, assistant secretary for messaging and EDP chief.
Agencies attached to PDSPO are: the Presidential Message Staff; OP Correspondence Office (previously under the Office of Communications Director from the Presidential Management Staff); Media Research and Development Staff; Presidential Museum and Library; Official Gazette; Speech Writers Group (previously under the Office of Communications Director, PMS).
The budget of the offices reorganized and created shall be sourced from the remaining budget of the OPS and OP for the current year subject to existing laws, rules and regulations. The succeeding years’ appropriations shall be prepared in accordance with regular budget procedures.
In signing E.O. No. 4, President Aquino said it is the avowed policy of this administration to ensure transparency and full and appropriate disclosure of policies, programs, official activities and achievements of the Office of the President and the Executive Branch, which are of public concern.
According to the President, the task of informing and communicating to the Filipino people the policies, programs, official activities and achievements of the Office of the President and the Executive Branch presently involves aside from the Office of the Press Secretary, several offices and agencies the functions of which overlap.
He said there is vital need to reorganize and effect functional changes within the OPS and create an office to systematize, rationalize and complement the existing structure to achieve a more efficient and systematic interaction between the people, the OP and the executive branch.
It is also imperative for government to redefine its efforts to integrate and harmonize its message conceptualization, formulation and development policies and programs in order to fully utilize the opportunities arising from the rapid development of existing and emerging media.
Originally Posted by hulagway
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