The website One red paperclip was created by Kyle MacDonald, a Canadian blogger who bartered his way from a single red paperclip to a house in a series of online trades over the course of a year. MacDonald was inspired by the childhood game Bigger, Better, and the site received a considerable amount of notice for tracking the transactions. "A lot of people have been asking how I've stirred up so much publicity around the project, and my simple answer is: 'I have no idea,'" he told the BBC.[1]
One red paperclip - Wikipedia, the free encyclopedia