Originally Posted by
[url]www.bloomberg.com
Customers[/url] of Intel Corp. said the world's biggest computer-chip maker plans to reduce prices on Pentium processors by as much as 60 percent to reclaim market share from Advanced Micro Devices Inc.
Executives at Micro-Star International Co. and Gigabyte Technology Co., two of Taiwan's biggest makers of circuit boards for computers, said Intel officials told them the price cuts will start July 23.
Intel said it will reduce prices of faster dual-core chips by about 15 percent, according to Alex Lin, a product marketing manager at Micro-Star, Taiwan's third-largest maker of motherboards, which connect electronic parts in computers. Intel also told him that it plans to lower Pentium prices by 60 percent.