"why is it still closed?"
Vision and Timing
Although Sy had his share of high-profile mergers and acquisitions, he remains a core conservative with fine-tuned instincts, unruffled by external influences or ego. Sio narrated that years ago when SM finished the construction of its 20-story 400-room hotel in Cebu, many within the company was eager to launch the group’s first hotel venture in the country.
However, pride has to take a back seat. Sy calmed down the enthusiasm simply because it did not make good business sense. He refused to subsidize the hotel operations. Sy explained that tourism was down and hotel occupancy was low. “If the hotel opened, we will have fixed operating cost even when there is not enough income to sustain it.” Looking further ahead, Sy projected that if after three years the economy and tourism picked up, the hotel facilities would by then need refurbishing — an additional expense. “Even when the organization had enough financial capacity to carry a minor losing unit, Sy is not about to waste resources on this,” Sio noted. A strategic step backward is more prudent than forging head on.
The balance of vision and timing is the reason why Sy and his group had won accolades from market players and peers. Sy was named Management Man of the Year in 1999 by the Management Association of the Philippines. Since its listing in 1994, SM Prime had received numerous citations for its management excellence from business organizations and international business publications.
source:
http://www.philippinebusiness.com.ph...coverstory.htm
so probably it will be opened very soon since cebu right now is booming in philippine market, Sy only needs a good timing para di malu gi :mrgreen: