Knowing MTV, I reckon this whole thing was a setup. Think bout it, after what happened.... everybody is talking bout the VMAs so MTV gets all the publicity. Taylor Swift gets all the sympathy from the people (whether you like her or not), Beyonce (aka Sasha Fierce) gets to be called 'classy' or 'class-act', then Kanye... well he knows he's a douchebag anyway so what does he have to loose right? Everyone is talking bout him as well and that's a huge boost for his ego.So in the end, everybody wins.