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  • Your cover letter should be different for each position you apply for.
  • You can create many standard paragraphs to mix and match based on the job description.
  • You can have a standard on and off where you just change the job posting text or mention the response time.
  • It's a good idea to try to write at least one or two original sentences each time that reflects why you're applying for a job.

The purpose of your cover letter writing service in London is to show what defines you and what makes you a good fit for the job. Every job is a little different.