RESPONSIBILITIES:


  • Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns
  • Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns
  • Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies
  • Optimizes copy and landing pages for search engine marketing
  • Performs ongoing keyword discovery, expansion, and optimization
  • Researches and implements search engine optimization recommendations
  • Researches and analyzes competitor advertising links
  • Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites
  • Works with the Social Media team to drive SEO in content creation and content programming
  • Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Conducts keyword Research
  • Installs Google Analytics and Search Console on your website
  • Evaluates the content quality and remove low-quality pages
  • Identifies and fixes major crawler errors
  • Measures website uptime and page speed
  • Implements on-site SEO for webpages
  • Conducts Off-site SEO strategies including topic strategy, content submission, and backlinking
  • Implements local SEO and optimizes the Google My Business Page
  • Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis


REQUIREMENTS:

  • One to three years of experience in successfully developing and executing SEO campaigns
  • Understands search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools
  • Knowledge of keyword research and data mining
  • Able to complete a competitive analysis and create reports
  • Can efficiently communicate with other marketing professionals to align goals
  • Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy
  • Familiarity with WordPress or other content management systems
  • Understands web structures and able to write HTML, JavaScript snippets is a plus



    Join our team and start earning in Dollars ASAP!
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