Article from Forbes

[sweetpok]

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I just wonder. Is there a similar perception here in the Philippines?

'The Fault in Our Stars' Numbers Prove Young Women Are The Hottest Box Office Demographic

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I joined the throng of people going this weekend to see The Fault in Our Stars from 21st Century Fox . I don’t usually see films with real audiences but I was glad to experience a theater of younger women in groups. It reminded me a little of what happened when the first *** and the City movie opened, where people my age went to see it in groups.
Hollywood has not been good at all at recognizing the potential of women at the box office. The town standardly gets collective amnesia regarding women’s successes at the box office, hopefully, the success of this film — it made $48 million — will make them stand up , notice and learn.Producer Lynda Obst spoke recently with Dame Magazineand reminded us that the only outcome of the huge success of Bridesmaids was that Melissa McCarthy and Kristen Wiig became stars. She discusses that Hollywood, in general, failed to learn the lesson that women will go and see movies that are of interest to them in large numbers. Yet even Obst, who chronicled the craziness of current Hollywood in her recent book Sleepless in Hollywood – Tales from the New Abnormal in the Movie Business, still notes that there is some hope with the success of the female led franchises like The Hunger Games.

But this weekend’s box office queen was Shailene Woodley and the movie The Fault in Our Stars won by a landslide by breaking all the conventional wisdom and rules that Hollywood lives by.

• First, it was a story from a woman’s perspective.
• Second, nothing blew up.
• Third, it’s not a sequel.
• And fourth, it became a hit just because women — mostly young women under 25 — went to the movie.

Hollywood wants us to believe that young men buy the tickets and men’s stories are what sell tickets. We’ve been fed this narrative for so long that we actually believe it. Part of the problem is that we see so few women’s stories. In 2013, only 15% of the top 100 grossing movies had a female protagonist. So we are basically acculturated to believe that male stories matter more than women’s stories.
There are many business responses to the lack of women onscreen and one of my most hated is that women will go see movies about men, but men won’t go see movies about women so they just keep making movies about men because the believe they will sell tickets to both men and women. That lazy reflexive response is one of the reasons why we are inundated with only men onscreen, especially in the summer.
The problem with this thinking is that is presumes that men, and by men I mean young men under 25, who are the most coveted demographic in Hollywood are a reliable and growing audience. The problem is they are not. Young men and young women go to the movies in equal numbers according to the data from the MPAA. In fact when extrapolated, men and women of all ages each buy half the tickets and women actually made up 52% of the audience in 2013. The point is that there is no data (that I have seen) that shows that young men are a more reliable audience than young women.
In fact, I would argue that this weekend proves that women are actually a more reliable audience. As I wrote on Friday,the weekend started off really well for the film when it made over $8 million at Thursday night screenings. Even the optimistic box office prognosticators had it coming in at around $35 million, but Friday caused incredible optimism that it would go over $50 million. The most incredible statistic coming out of the weekend is that the audience was 82% women — 80% of those women were under 25. Compare that with the 55% under 25-year-old women who attended Twilight. Not only did young women go and see this movie in droves, they left their guy friends behind and they made it a huge hit. (It only cost $12 million to make.) And, the movie became a success due to word of mouth and not tons of advertising. The Hollywood Reporter talks abouthow Fox rolled out the film using the huge social media presence of the book’s author John Green.
And to top it off, another movie with a female lead, Maleficent came in second at the box office with $33 million for a total of $127 million in the US and over $200 million overseas. Both those films dusted the new Tom Cruise film Edge of Tomorrow here in the US (it is doing very well overseas) proving the growing clout of women at the box office.


source: 'The Fault in Our Stars' Numbers Prove Young Women Are The Hottest Box Office Demographic - Forbes


Now just make more movies for us.

[lstorya]

Sounds sexist to me. But whatever...

[sweetpok]

Sounds sexist to me. But whatever...

yeah, that's why i wonder if there's also this kind of thinking here in our country, since also we're fond of status quo/ stereotyping. .

[raissah]

dre sa pinas kay basta pang masa, sure patok sa takilya!