i would like to suggest a different point of view...
it does not necessarily mean you go for business that you are interested or "hilig"...
but rather see opportunities and other people's needs and find a way to bridge the gap and supply the need.
kindly observe see big businessmen, they venture based on customers needs and not based on sa ila "hilig". if you notice..these conglomerate companies have wide range of business from food, medicine, to real estate...they focus on business that will "show me the money"
yes maau nga kung na kai hilig..but if imo hilig doesnt translate ROI, then it might not be worth it..
Opportunities are actually everywhere..problem is , most people are not keen to identify the need and supply them...why? because we are not trained to do this....what we do is practice everyday and eventually you will nail it....
example, a friend wanted regular supply of kalamansi juice concentrate... i supplied him and eventually he's doing repeat orders ever since...kalamansi is not really something im so excited about....but i saw the need and supplied it..now, in 3 months i have almost 10 regular customers buying at least 1-3 boxes a month...see my post for more details
https://www.istorya.net/forums/food-a...e-w-honey.html
one of my business philosophy...be a problem solver...
look for aproblem today and see how you can solve it...