You see. PAL and Cebu Pacific may be competing but they are not of the same degree.
Cebu Pacific is a Low-Cost Carrier. LCCs are airlines that do not give you the same comfort and grandness as ordinary airlines but what they do offer is a
cheaper airfare. That is what sets LCCs different from those ordinary airlines. They give you a lower fare but you'll have to sacrifice for the lesser expense. Like no snacks are offered for free unlike PAL, Cathay Pacific, Qatar Airways and such.
PAL is a
flag carrier. Basically PAL, like any other airline offers a more expensive yet more luxurious and comfortable service than Cebu Pacific. It is just a competition on airfare really. And since Filipinos are generally poor, Cebu Pacific had the edge because first and foremost it is offering a way cheaper airfare than that of Philippine Airlines.
I beg to disagree on the argument that there is less competition in the local airline industry. There are as a matter of fact many local carriers operating in the Philippines. Cebu Pacific is considered as Asia's 3rd largest low cost carrier after Tiger Airways and AirAsia. Here are the lists of registered local airlines in the country:
List of airlines of the Philippines - Wikipedia, the free encyclopedia
There are six airlines that dominate the Philippine aviation industry. They are Cebu Pacific, Philippine Airlines, Airphil Express, Zest Air Seair and Spirit of Manila. Although, most of the local airline companies are categorized as low cost carriers while PAL is the flag carrier.
PAL also has a low-cost carrier airline that is meant to compete head-to-head with CEB which Airphil Express. Airphil Express is a low-cost version of PAL that was created to challenge the dominance of CEB in the domestic market.
Also, we must note that there is the foreign airline named AirAsia Philippines which is originates from Malaysia. They are also set to challenge both Airphil and CEB for dominance in the local and even on the world market share. Now, with all of these, I do not think the Philippine airline industry suffers no competition, there is, and it is a stiff competition. The Philippine market is growing steadily with more and more Filipinos being able to fly thanks to low-cost carriers and as competition intensifies then expect the airfare prices to go lower as time passes. There is more to the Philippines than what we usually think. Despite the protectionist constitution we have, we have a formidable economy that is insulated from the crisis in Europe. We are no longer the Philippines of the last decade, we are starting to regain the lost glory that we enjoyed in the good old days. What more if there will be constitutional reform? We might become another global power head-to-head with China, Japan, India and Indonesia. There is strength in numbers, if there is proper economic management on the part of the government.