What makes people read your blog post?
Of course, the first thing that comes to mind would be to craft a really good headline.
A well-written headline can get you all the traffic that your website’s bandwidth can handle, but what happens after the title?
Reading is like a heartbeat. If your content is poorly structured, the interest level will flatline. Readability goes down to zero.
When that happens, they’ll just hit the ‘back’ button to get rid of you forever.
You don’t want that to happen. You want them to stick around for a while. So how do you keep your content’s readability from dropping and your readers from flatlining?

Read the article at Is Your Content Flatlining?