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764 Days as Graphics Performance Champion
In November 2009, we unleashed the world’s fastest graphics card and then followed that up by launching the
AMD Radeon™ HD 6990, taking the crown from…ourselves. Fast forward to today and we’ve outdone ourselves yet again. Refusing to settle on having the fastest graphics card, period, we also wanted to title of the fastest single GPU graphics card, bar none. After all, it is important to have goals. Today, we unveiled to the world a new player in the graphics card market – the
AMD Radeon™ HD 7970, the fastest single- GPU graphics card on the planet.
The AMD Radeon HD 7970 represents a fundamental evolution in the graphics industry, being the first and only GPU based on 28nm process technology. With the introduction of our
Graphics Core Next Architecture (GCN), the AMD Radeon HD 7970 allows gamers to experience unprecedented game performance. To take advantage of upcoming game titles and leverage the capabilities of our new GCN Architecture, we brought the AMD Radeon HD 7970 to market with full support for PCI Express 3.0, offering world-class performance scaling to our enthusiast community running the latest platforms. But we didn’t stop there.
Continuing to lead in multi-display technology has always been important to our customers and subsequently, important to us. Bearing this in mind, we’ve worked tirelessly to improve multi-display support with every product launch and
AMD Catalyst™ driver release. With the launch of the AMD Radeon HD 7970, we bring
AMD Eyefinity 2.0 technology to our customers with support for stereo 3D, universal bezel compensation, brand new display configurations and an expanded and more immersive field of view. Customers with 2560×1600 monitors in an AMD Eyefinity 5×1 landscape configuration can now achieve a surface resolution of 12,800 x 8000, driving more than 20 million pixels of screen real estate!
We’re plugged in and are in constant communication with our enthusiast community and industry pros and some feedback we received involved power management. For example, gamers asked for enhanced power management features for their graphics card. We answered, and introduced AMD PowerTune technology in the AMD Radeon™ HD 6900 series. With the AMD Radeon HD 7970, we refined AMD
PowerTune technology and introduced enhanced power containment. This automatically adjusts GPU power draw by dynamically controlling clock speeds, allowing gamers advanced performance inside of the power envelope they specify. But we didn’t stop there. We then took power management one step further and developed ZeroCore Power technology and brought it to the AMD Radeon HD 7970. AMD ZeroCore Power technology is a sophisticated power management solution that allows our GPUs to idle at roughlu 1/20
th the power draw of previous generation products.
All of the above would be incomplete without our
Accelerated Parallel Processing (App) technology. On the AMD Radeon HD 7970, enthusiasts will enjoy improved GPGPU performance, enhanced video quality features through the
AMD HD Media Accelerator allowing users to upscale the hottest Blu-ray movies, online video and other HD content beyond 1080p resolution. With full 3D stereoscopic decode, the AMD Radeon HD 7970 supports the latest 3D movies.
Bringing the world’s fastest single-GPU graphics card to desktop PCs everywhere is no easy feat. It’s a culmination of many months, even years, of learning, planning and testing, involving multiple teams in locations across the globe. The launch of the AMD Radeon HD 7970 shows that once again, we are aggressively advancing the state of the graphics hardware industry – this time with the arrival of the world’s first 28nm GPU. The AMD Radeon HD 7970 is now the world’s most advanced graphics card. Simply put: we never settle.
Matt Skynner is the corporate vice president and general manager, GPU Division, AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.