The X Factor Philippines is coming soon. ABS CBN has started to air a teaser of The X Factor, with photos os the biggest names in its stable together with the following message: Martin Nievera – Concert King Factor, Gary Valenciano – Pure Energy Factor, Zsa Zsa Padilla – Divine Diva Factor, Sarah Geronimo – Pop Princess Factor, Yeng Constantino – Pop Rock Princess Factor, Jovit Baldivino – Rock Prince Factor, Piolo Pascual – Singing Heartthrob Factor, Sharon Cuneta – Mega Factor.
“Anong meron sila na wala ang iba? Lahat sila may X Factor! Abangan!”
The X Factor is a television talent show franchise originating in the United Kingdom, where it was devised as a replacement for Pop Idol. It is a singing competition, now held in various countries, which pits contestants against each other. These contestants are aspiring pop singers drawn from public auditions. The programs are produced by executive producer Simon Cowell and his company Syco TV. The "X Factor" of the title refers to the undefinable "something" that makes for star quality. The prize is usually a recording contract, in addition to the publicity that appearance in the later stages of the show itself generates, not only for the winner but also for other highly ranked contestants.
The format creator is Simon Cowell who used to also judge and mentor on the UK series. The UK version is responsible for the launch of the internationally successful singer Leona Lewis.