The series is loosely inspired by the classic
fairy tale stories except set in the present day, hence
the series name. The stories hold a key to the mystery that will draw a bail bonds collector and the son that she gave up for adoption 10 years earlier to a New England town called Storybrooke,
Maine. This town is actually a parallel world in which fairy tale characters look like normal people and don't remember their true identities or anything about their true lives.
Once Upon a Time (TV series) - Wikipedia, the free encyclopedia
Pilot Episode is expected on October 23, 2011.