Learning how to handle your business card advertising is one of the primary promotions to consider when going into your own business.
Business cards are the first “remembrance item” you give to someone after pitching your business and making a personal connection.
Here are 5 profitable ways to make your business card advertising memorable, easy to read and ready to be acted upon.
1. Business cards must have a two-fold purpose in order to draw customers to you.
a. The first purpose is to act as a “memory jogger” about the conversation you had with your potential client or referral source.
b. The second is to get them to take “the next step” which you suggested or one which you agreed upon. It could be a phone call, web site or blog visit.
2. In many ways, your business card is like a mini-ad. It can use a headline, an attention-getting photo or logo, some brief text and essential contact information.
3. Putting a professional photo of yourself on your business card helps those you have talked with to remember you. It links your image to your written name, position and company. Include a company logo, particularly if you are an independent sales person for a well-known company.
4. You’ll also want to include a quick phrase of recognition (our is “taking care of your creative advertising”) that answers the “What’s In It For Me” question.
5. Try to conform to the standard 2″ high x 3 1/2″ wide size for psychological acceptance as a real business. This size also gives you convenient storage with other business cards. Weird or odd sizes, although creative, may alienate decision makers with traditional business values.