The promotional program, delivered by ATGA in partnership with Hort Innovation, aims to solidify the presence of Australian table grapes in the Philippines market. Through this campaign, consumers can sample various grape varieties from Australia, including popular favorites and new, innovative breeds that offer a unique taste experience.
Jeff Scott, CEO of the Australian Table Grape Association, shared his excitement about the new season and promotional efforts in the Philippines.
"We are incredibly excited to launch the Australian table grape season here in the Philippines,” Mr Scott said.
“Our growers have worked tirelessly to produce the highest quality grapes, and we are proud to share them with the consumers of the Philippines. This promotional program is a significant investment in connecting with our Filipino consumers and retailers, ensuring that the excellence of Australian table grapes is recognized and enjoyed across the market."
The promotional campaign featured in-store tastings, educational materials about the benefits and varieties of Australian table grapes, and special promotions to celebrate the launch.
Select retail partners nationwide that participated in this program, like Landers, Metro Supermarket, Robinsons Supermarket, S&R, Shopwise, The Marketplace, and Dizon Farms, making it easier for consumers to access and enjoy these exquisite fruits.
"We believe the Philippines market holds great potential for Australian table grapes, and we are committed to providing our consumers with superior quality produce and an exceptional eating experience," added Mr Scott.
"Through our promotional program, we aim to build lasting relationships with Filipino retailers and consumers alike, further cementing Australia's position as a leading provider of premium table grapes."
The Philippines represented almost 7% of Australian table grape exports for the 2022/23 season. The Philippines is the fourth largest 2023/24 season export market.
The ATGA's promotional program is a testament to the strong trade relationship between Australia and the Philippines, reflecting ATGA's commitment to promoting healthy, high-quality produce internationally. As the season advances, the ATGA looks forward to more engagements and opportunities to celebrate the shared passion for table grapes between Australia and the Philippines.
For more information about the Australian table grape season in the Philippines and the promotional program, visit http://www.AustralianGrapes.com.au.
About the Australian Table Grape Association (ATGA)
The Australian Table Grape Association (ATGA) is the peak industry body representing Australian table grape growers and exporters. ATGA is dedicated to research, development, and the promotion of Australian table grapes both domestically and internationally. Committed to quality, innovation, and sustainability, ATGA strives to ensure that the Australian table grape industry continues to prosper globally.
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