Globe is setting a new standard in championing a socially-conscious celebration of G Day month as it integrates the Hapag Movement in on-ground events, encouraging its customers to support the cause against hunger.
The Hapag Movement is a Globe-led initiative against involuntary hunger that leverages technology and partnerships to support 100,000 vulnerable Filipino families through supplemental feeding and livelihood training, with the help of mobilization partners Ayala Foundation, Inc., Caritas Philippines, Scholars of Sustenance Philippines, Tzu Chi Foundation, and World Vision.
"By embedding the Hapag Movement's mission into our activities, we aim to spotlight the pressing challenges of food insecurity and unemployment, rallying collective action among Filipinos. We must use our platform to connect people and bridge societal gaps, ensuring that as we celebrate, we elevate the lives of those in need," said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at the Globe Group.
Globe Rewards redemption activities highlighted the Hapag Movement at G Music Fest, an all-OPM concert and art festival held on September 16 at Circuit Makati, which drew an attendance of around 12,000.
The following activities at the music festival contributed to the Hapag Movement:
● Get your own Gudi Drip Keychain - PHP10
● Drip Slash Activity - PHP30
● Entry at the G Music Fest BallPit - PHP1
● Sketch to Life Activity - PHP5
● Live Mural -PHP1
Additionally, all proceeds from the 1 Rewards Point Flash Sale on Food and Beverages were directed to the Hapag Movement.
On September 17, the G Creator Con championed Filipino creativity and allowed attendees to support the Hapag Movement using their Rewards points.
The G Creator Studio introduced a "Donate to Reserve" initiative where PHP5 went directly to the program. Other activities, such as the Wisdom of Da Vinci immersive exhibit, the GCreator Con Exhibit, Drip Splash, and Gudi Drip (Platinum), each contributed PHP5 to the cause per attendee. Onsite musicians also pledged to match the total earnings of all performers, further amplifying their impact. The event also showcased KUMU-Hapag music content creators as part of the performer's roster.
Meanwhile, G Battle Zone, which started on September 23 and will continue until October 1 at SMX Pasay, also carries Globe's signature commitment. Activities such as the RevMajor 2023 Raffle will allow participants to donate 1 Rewards Point for one (1) entry, while an on-ground match will see the winner playing for charity, with P50,000 donated to the Hapag Movement.
Materials related to the Hapag Movement were also prominently displayed at the G Music Fest and G Creator Con and highlighted continuously in on-ground announcements and spiels at the G Battle Zone.
For more information on G Day events, visit glbe.co/GDayEveryday. To know more about the Hapag Movement, visit https://www.globe.com.ph/about-us/su...good.html#gref.
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