Diagold at 15

The brand's history in the Philippines dates to 2008, when it opened its first store in Cebu City, in SM City Cebu.

Cebu's growing economy and reputation as a jewelry hub led to our decision to open there. When the store opened 15 years ago, it was met with much excitement and fanfare, and it quickly gained a loyal following of customers.

Since then, it has expanded to different parts of the country and offers a wide range of jewelry items, including rings, earrings, bracelets, necklaces, and pendants. Focusing on craftsmanship, attention to detail, and using high-quality materials distinguishes the brand's products from its competitors.

Diagold at 15
Diagold is marking its 15th AnniversaryAnniversary in the industry with a series of events this year, including the April grand opening of a new branch at Waterfront Cebu City Hotel and Casino. The launch of Small Laude in May is just the first of two major events planned, with the grand celebration scheduled in Cebu in August, followed by the opening of the Diagold SM City Bacolod branch in October to cap off the anniversary festivities.

In addition to these events, the brand will continue to partner with prestigious fashion events in the country throughout the year. Diagold co-presented The First Philippine Terno Gala last March, and it is also set to showcase its stunning jewelry pieces at the upcoming MasterClass 2023 fashion show with renowned designers such as Michael Cinco, Francis Libiran, Furne One Amato, Ezra Santos, and Cary Santiago.

For Diagold's 15th grand celebration, it has partnered with world-renowned Filipino designers for a show-stopping night of glitz and glam. Philippine's top models will strut down the runway as each designer will showcase their masterpieces featuring Diagold's 15th Anniversary Collection.

Jun Escario
Celebrated designer Jun Escario commemorates a remarkable decade of collaboration with Diagold through his excellent collection, a splendid display of two contrasting visions. The collection displays a fantastic range of muted tones enhanced by exuding an air of sophisticated refinement and grace in the first part. In the second one, Jun Escario embraces jewel tones, exhibiting an enthusiastic enjoyment of color. He cleverly combines the essence of jewelry with dressy evening attire, creating pieces and adjusting the necklines to highlight the necklaces with appealing focal points that pop out.


The collection predominantly features upper coats and exquisite evening gowns, exuding regal charm and allure. The craftsmanship and fabrication take center stage, ensuring the garments elegantly cascade, creating a breathtaking display of movement and flow.

Jun Escario's 10-year journey with Diagold Jewelry has culminated in this exceptional collection, proving his creative prowess and ability to translate jewelry's beauty into sophisticated evening wear. His love for design is evident in every little detail, and his skillful execution turns his vision into reality, making a lasting impression on the fashion world.

Michael Leyva
Michael Leyva's collection for Diagold is a striking reveal of clean, elegant designs with sleek silhouettes that exude a sensuous charm that distinguishes it from his prior collaborations. The use of jewel tone colors wonderfully matches the intricacy of the jewelry, which is a signature of every design he does with Diagold. Each collection he creates for the brand is an extra special endeavor, a stunning proof of his fun and exciting relationship with Diagold.


Michael Leyva's first Cebu solo show with Diagold in 2019 created a lasting impression on him and his passion. His love for the people, culture, food, and the lovely city of Cebu remains his core memory. As he returns for the anniversary show, Michael is thrilled to present an even more extravagant and detailed collection driven by his inspiration.

Michael Leyva brings in more volume in this collection with striking puff sleeves and long trains, enhancing the timeless and romantic silhouettes. With an aesthetic vision transcending the present, he foresees these designs remaining beautiful, elegant, and sensual even after 50 years. Michael Leyva's partnership with Diagold is a tribute to the peaceful union of two creative forces, resulting in a collection that embodies the pinnacle of sophistication, elegance, and beauty.

Jojie Lloren
Renowned fashion designer Jojie Lloren embarks on a groundbreaking collaboration with luxury jewelry brand Diagold, marking a momentous milestone in his illustrious career. The timeless little black dress is the center of this collection, a mesmerizing craft of his careful pattern studies. The little black dress, created as a classic and practical outfit for ladies to effortlessly grace numerous events, is featured in varied silhouettes in each component of this all-black ensemble.


Its defining feature is the collection's appealing balance between the front and the back. The front of the dresses include jewelry that commands attention with its eye-catching brilliance, but the backs of the gowns have hidden surprises that will intrigue fashion enthusiasts. A harmonic fusion of creativity and artistry, Jojie Lloren's line is meticulously designed to highlight the brilliance of the jewelry and serve as a canvas for self-expression. With this visionary collection, Jojie Lloren elevates the little black dress into an exquisite embodiment of confidence and empowerment, celebrating the beauty of women in a captivating symphony of black, dramatic, rich, quiet, sedate, and sexy.

Puey Quiñones
Puey Quinones presents an awe-inspiring collection that perfectly epitomizes his minimalist vision while staying true to the essence of Diagold Jewelry Brand. He crafts his designs that reflect his particular taste, capturing the essence of solid hues and magnificent draperies that flawlessly accentuate the beauty of Diagold's jewelry pieces.


Puey takes draping to luxury heights as a cherished participant in Diagold's jubilee, embracing opulent materials that echo the character of the acclaimed jewelry brand. He infuses the fashion world with a sense of fabulousness and grandeur through his use of luscious fabrics, producing a sense of gorgeous excess that silk and other luxurious materials can deliver.

The collection is a salute to the vivid essence of a Diagold woman, a celebration of her vivacity and charm, all mixed with an air of rich refinement. Each design showcases Puey's deep awareness of fabric and its subtle relationship with the body, with draperies that seem organic, natural, and elegantly fitted to highlight the fabric's inherent attributes together with the Diagold Jewelry. His collection is proof of his artistry and commitment to creating garments that embody the essence of the Diagold Jewelry while celebrating the limitless beauty and diversity of a Diagold woman.

Philip Rodriguez
"Jewels of the Sea," Philip Rodriguez marks his 15th year of remarkable fashion shows with Diagold Jewelry alongside a collection inspired by mesmerizing low tide ripples, capturing the impression of these natural wonders, weaving together a glamor, youthfulness, and modernity while drawing from the timeless elegance of old Hollywood. The collection envisions a woman who embodies strength, confidence, accomplishment, and empowerment; each piece is carefully crafted to enhance the wearer's beauty and empower them. The Diagold Jewelry is tastefully included as accent pieces, offering a hint of class and elegance without dominating the ensemble.


Pushing boundaries with a combination of hues, Philip Rodriguez's bold selection of two-toned taffeta fabrics exemplifies his creativity and offers an engaging and exciting collection. Corals and jellyfish inspirations gracefully glide throughout the collection, blending in with the Diagold Jewelry pieces that will fit with each set. Philip Rodriguez's delight for the new collection guarantees an excellent fusion of clothing and jewelry. With its celebration of Philip Rodriguez's flawless fusion of style and grace, "Jewels of the Sea" will be a remarkable experience.

Cary Santiago
Cary Santiago's collection for Diagold's 15th AnniversaryAnniversary pays homage to the moon's magnificent reflections over the waters of Moalboal, Cebu. This breathtaking scene inspired him to commemorate the brand's milestone. He was happy to contribute to the grandeur of this historic occasion, having been a member of the Diagold shows since his return from the Middle East in 2007.


Embracing his favorite color, black, Cary Santiago exudes confidence in his choice, knowing that it is the perfect canvas for his exquisite creations. Black holds a personal connection for him, and its versatility allows him to create dramatic, high-fashion couture pieces that effortlessly emphasize the brilliance of diamonds and colored stones against the dark background. Cary Santiago's love for crafting one-of-a-kind creations that leave a lasting impression is reflected in the collection's theatrical flare. He expertly combines art and fashion in this exceptional collection, paying respect to the stunning visual patterns of moonlit waters and producing a breathtaking tapestry of elegance and sophistication.

In the next 15 years, Diagold will continue collaborating and supporting established and up-and-coming fashion designers to foster a culture of creativity and innovation. And to drive its growth and relevance in the ever-evolving fashion landscape. But most importantly, to contribute to the broader fashion community by inspiring and promoting artistic excellence.