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The 11th Regional Travel Fair, organized by the Tourism Promotions Board (TPB) Philippines, made a triumphant return to a full-onsite event since the COVID-19 pandemic, generating over PHP 110 million in actual and negotiated sales during its three-day event at the SM Seaside City Cebu from 21-23 July 2023. This fair surpassed the previous RTF sales figure by 32.97%.
Tourism Promotions Board (TPB) Philippines' 11th Regional Travel Fair hits over P110 million in actual and negotiated sales—photo by Marky Ramone Go.
TPB Chief Operating Officer Maria Margarita Montemayor Nograles expressed her joy over the resounding success of this year's RTF, "We are thrilled to witness the overwhelming response and enthusiasm from exhibitors and visitors during the Regional Travel Fair. The outstanding sales leads signal a bright future for the tourism industry in the post-pandemic era and reaffirm travelers' confidence in the safety of their travels."
Present during the event were TPB COO Maria Margarita Montemayor Nograles, Tourism Undersecretary for Tourism Regulation, Coordination, and Resource Generation (TRCRG) Shahlimar Hofer Tamano, Intramuros Administrator Atty. Joan Padilla, Assistant Secretary Rica Bueno, DOT Calabarzon Regional Director Marites Castro, Director Judilyn Quiachon of the Tourism Coordination and Regional Operations, Cebu City Mayor Michael Lopez Rama, TPB Deputy Chief Operations Officer for Marketing and Promotions Atty. Charles Aames Bautista, and TPB Domestic Promotions Department Manager Teresita Landan.
Lumad Basakanon's vibrant cultural performance wowed the crowd at the 11th Regional Travel Fair at SM Seaside City Cebu Aerial view of St. Michael the Archangel Parish Church, famously known as Argao Church in Cebu—photo by Marky Ramone Go.
Social media personalities Chuck Aquino and Joe Abad, popularly known as Chuck and Joe, and Marie Field Faith attended the event.
With the theme #VisitCentralVisayas, the annual trade fair provided a platform for over 70 exhibitors nationwide to participate in the event. Industry professionals took the opportunity to share emerging trends and best practices, innovate travel-related business operations, and expand networks through its engaging Business-to-Business (B2B) sessions. Tourism offices from Central Visayas, including the Province of Cebu, Cebu City, Lapu-Lapu City, Siquijor, Boho, and Negros Oriental, presented their product updates during the B2B session.
The fair opened its doors to enthusiastic travelers during its two-day Business-to-Consumer (B2C) session on July 22-23. Among the offerings were discounted tour packages to famous and emerging local destinations, airline tickets, accommodation, delicacies, and pasalubong items.
"We desire and aim to play a major role in shaping the future of tourism by creating a one-stop shop venue for industry collaboration and partnerships," said Tourism Undersecretary for Tourism Regulation, Coordination, and Resource Generation (TRCRG) Shahlimar Hofer Tamano, who delivered a keynote speech at the event on behalf of Tourism Secretary Christina Garcia Frasco.
Aerial view of St. Michael the Archangel Parish Church, popularly known as Argao Church in Cebu. Photo by Marky Ramone Go.
Meanwhile, TPB members, industry stakeholders, influencers, and media partners were also treated to a post-tour trip to the heritage towns of Argao and Carcar for an immersive experience of southern Cebu's culture and culinary offerings.
TPB's Regional Travel Fair offers participants an immersive experience of Southern Cebu's cultural and culinary offerings.
The RTF was made possible with the support of the Department of Tourism Region VII, the Provincial Government of Cebu, and the City Government of Cebu.
TPB anticipates an even bigger and better Regional Travel Fair in Ilocos Region in October this year.
