Foundever™ launches the third hub in Cebu

Foundever™, a global leader in the customer experience (CX) industry, announced it had launched its third location in Cebu and the first Foundever™ hub in the Philippines after the global rebrand.


This opening further reinforces its continuous entrepreneurial journey of growth and transformation, first with the acquisition of Sitel in 2015 by Groupe Acticall and, most recently, with the addition of Sykes Enterprises, Inc. in 2021.


"We are thrilled that the launch of the first hub with the new brand is happening in one of the Philippines' largest growth areas," said General Manager for Foundever™ in Manila and Cebu, John Sneed, at the launch event. "With our new Foundever™ hub, we're looking forward to further tapping into the exceptional talents in the region so we can deliver even higher levels of productivity and customer experience for the clients we work with across the globe."


The global rebranding to Foundever™ underscores the company's relentless commitment to innovation, dynamism, and top-notch customer experience delivery. It celebrates the expertise on which the company was founded while maintaining the same level of innovation and agility with a strong human-centric element to its solutions.*

"Found" represents our constant curiosity to innovate and create grounded solutions, and "ever" signals our agility and drive to continuously adapt to the changing needs of the market and our clients," noted Cecile May-Moreno Venancio, Senior Marketing Director for APAC,
Foundever™. "We know it's a complex, fast-moving, and changing world, especially in our world of customer experience. So, at Foundever™, we recognize that it is our job to make CX simple and deliver great customer experiences by building a better experience for our people."

Foundever™ has grown from a small startup to a global company that delivers over 9 million customer conversations and insights daily to help clients navigate their digital transformation journey. As a result, the company can stay ahead in the CX game for the world's leading brands by combining scalability, award-winning culture, and innovative solutions.*


Since acquiring SYKES in 2021, Foundever™ has established its position as one of the top customer experience providers in the world. In the Philippines, this acquisition created a mutual employment advantage between the two companies and saw the number of Foundever™ associates across the country grow to over 40,000.*

"Our team remains committed to learning, designing, and integrating solutions that meet clients' needs. This solution includes taking time to know individual cultures, values, and operational models to address unique business challenges," Venancio concluded.

For more information, visit the company's brand-new website at www.foundever.com.